Adult Shoes And Clothing Enterprises Striving For Children'S Clothing Will Become A New Growth Point In The Clothing Industry.

Experts: the domestic garment industry is depressed, and children's wear market is growing faster than other categories.

Recently, Kangnai group is actively planning the listing of its children's clothing brand "three point water", and another foreign trade women's clothing enterprise in our city is also preparing for the launch of children's wear brand.

Prior to this, Red Dragonfly Group has set up children's products Co., Ltd., to seize the children's market.

Shen Moli, Secretary General of the Zhejiang clothing association children's wear branch, said that in recent years, enterprises have been extending to the children's clothing industry. Compared with the competition of adult clothing, the children's clothing industry, which has once received less attention, has been favored by more and more enterprises. Children's clothing will become a new growth point of the clothing industry.

Many shoe and clothing enterprises in Wenzhou are extending to other categories. Kangnai has extended the industry to casual wear, underwear and other clothing categories.

After the successful promotion of Kangnai underwear, Kangnai focused its attention on children's wear and set up three point children's wear Co., Ltd.

It is reported that the brand will be located in the mid-range fashion casual children's clothing.

Since last year, a foreign trade women's clothing brand has been set up to launch the brand of children's wear. Its brand positioning is quite high-end, and the selling price will be around 1000 yuan.

Chen Zhonghuai, general manager of Hara Yasuna underwear company, has taken over the children's wear project as chairman of the three point water children's wear Co., Ltd.

He said that the market potential of children's clothing industry is huge, and the development space of underwear is relatively limited.

He played, for example, that on average, at least 6 adults per child bought clothes for him, and they could buy their own underwear. I'm afraid there was only one wife.

In its survey of children's clothing market, China has 320 million consumers who wear children's clothing and have a market capacity of about 40000000000. However, such market space and brand group are far less than other categories of clothing.

According to the statistics of the China National Business Information Center, the sales volume of all kinds of clothing in key large-scale department stores in 2007 increased by 12.07% over the same period last year.

Among them, children's wear increased by 15.41% over the same period last year, increasing faster than many other categories, such as T-shirts (10.50%), women's wear (12.13%), jeans (8.71%), etc.

The day before yesterday, Chen Zengjun, deputy editor in chief of the China Fashion newspaper, who was investigating the development of garment industry in our city, revealed that the growth rate of children's wear market was much higher than that of other categories in the whole domestic garment industry. This phenomenon is very obvious in Beijing.

Shen Moli said that Wenzhou's children's clothing was in front of the children's clothing industry in the whole province (6 Chinese famous brand products, Zhejiang province occupied two seats, all settled in Wenzhou).

Previously, casual wear such as Semir and white had been very successful in extending the children's clothing industry.

But at the same time, she also suggested that enterprises should improve their added value on the premise of orderly competition. As more and more enterprises are concerned about children's clothing market, cake is only one piece, and the impact is inevitable.