Red Bean Shares: Men'S Wear Chain Stores Will Reach 400 This Year.

Recently, in the red bean men's clothing franchisee and product ordering conference, the Northeast joining trader Lao Tang, who had worked with the company for more than 10 years, was most satisfied this time, because red bean was the first ERP system in China to implement "real-time ordering".

"It took only 1/10 of the time to get everything done."

Lao Tang said frankly.

This is just a bright spot in the red bean stock (600400 market, stock bar) that is in the process of pformation.

"Now the competition for clothing is compared to R & D and terminal channels. Red bean clothing is changing from the production management to the creation and operation mode by grasping both ends of the" smile curve ".

Zhou Mingjiang, vice chairman of the red bean group's board of directors and head of the red bean clothing section, said.

Zhou Mingjiang said: "clothing has always been the main business of the group. In the industrial structure of the red bean, the proportion of clothing is the largest and the most important. Red bean is expanding its market through pformation."

Zhou Mingjiang believes that at present, red bean is actively trying this new role, and has achieved initial results.

In March 27th, a "China mainstream lifestyle" forum hosted by the Chinese clothing (000902 market, stock bar) association was held in the Great Hall of the people.

This is the first time that the domestic garment industry has actively combed and explored the mainstream lifestyle of China, causing widespread concern in the community.

Zhou Mingjiang said that the red bean was repeated after investigation and discussion, and invited the famous planning team to make a strategic plan.

In May 18th, it is a milestone for the red bean clothing. After the red bean image men's clothing franchisee and the product ordering conference, the red bean image men's clothing will thoroughly bid farewell to the wholesale market and begin to build the red bean image men's clothing chain system.

Liu Hongbiao, general manager of Hong Kong stock, thinks that from the demand of the entire clothing market, if the red bean men's clothing does not enhance the added value of the brand, it is impossible to provide consumers with the commodities that satisfy their needs continuously.

Combined with the red bean image, the mainstream consumer group of men's clothing is the audience of two or three line market with cultural knowledge and fixed income, such as civil servants, teachers, urban white-collar workers and so on.

They constitute the mainstream of Chinese men's clothing consumer.

The stock of red beans is to establish a chain system with affinity, characteristic and brand, so that they can buy the clothing products with taste, confidence and individuality.

To ensure the success of business mode pformation, on the one hand, Hong Kong shares spend a lot of time visiting customers, and repeatedly publicize and train the company's pformation.

At the same time, the red bean stock has formulated a very strict franchisee management system.

"The red bean group continues to surpass itself and take the initiative to carry out channel pformation, which is in line with the objective laws of social development and the development of the garment industry."

Wang Zhuo, Secretary General of China Fashion Association, highly praised red bean.

For the chain monopoly system of the red bean men's clothing, Zhou Mingjiang is confident that it will reach 400 this year and will reach 1000 in 2009.