Simple Is The United States: The "Shaolin Temple" Of Clothing Chain.

Giordano's office building is full of coloured flags with Q.KISS on it. With curiosity, we see Mr. Ma Chu an, executive director of Giordano.

Mr. Ma has a typical demeanor of the doers. His words are sharp and quite impressive.

Encourage employees to do their best in their difficult times, just as Giordano always does.

After the Asian financial turmoil, Giordano has achieved a good performance. In the next two years, it has become a bright road.

With the impetus of the new management structure, we will fully grasp and grasp the opportunities and challenges after China's accession to the WTO.

These dazzling highlights are blooming out of the background of global economic slowdown and increasingly fierce competition from overseas, resulting in the withdrawal of 2000 clothing brands every year. This can not help but create a sense of mystery.

Giordano International Ltd was established in 1981 and entered the Chinese mainland market in 1992. It has become the originator of the casual wear chain operation, and has brought many inspirations to the domestic garment industry directly or indirectly.

Looking around the operators of casual clothing brands in the domestic market, there are many talents from Giordano training.

To a certain extent, Giordano is the "Shaolin Temple" of clothing chain business.

At the same time, Giordano has always followed the purpose of "the ultimate goal of running a business is to repay society", and fully supports the "Hope Project" in the mainland of China.

So far, in the poor mountainous areas of Guizhou Province, there are 16 primary schools which have been donated by Giordano company and its employees.

And the goal of Giordano is to plan to donate 100 hope primary schools throughout the country.

In addition, Giordano has actively sponsored some social activities such as physics competition among middle school students, and donated scholarships to universities in China.

The topic quickly turned to cultural construction and the core culture of the company. Mr. Ma solved the mystery for us.

It turns out that Q.KISS coloured flags are everywhere in the office building, the latest corporate culture of Giordano, namely, QUALITY, knowledge, KNOWLEDGE, INNOVATION, SIMPLICIPY, and SERVICE.

Giordano believes that products should be renewed and the corporate culture should be renewed.

[quality]

Quality is paramount and customer is the main factor. The two principles of eliminating weakness and staying strong and selecting things by nature are the laws of biological evolution, and also the magic weapon for winning the business war.

Brand is the lifeblood of an enterprise, and quality is the foundation of its brand.

Over the years, Giordano has consistently adhered to the perfect unity of quality and efficiency. It has produced a series of apparel products that are suitable for different times, different levels, excellent quality and excellent quality.

On the one hand, in order to ensure high quality, they focus on enhancing the advanced productive forces, and strive for perfection from every aspect of equipment, raw materials, technology and management.

It not only selects the best raw materials in China, but also introduces a large number of advanced computer clothing equipment and testing instruments from abroad, and plans to build the largest and best factory in China according to international standards.

In the quality assurance of fabrics and accessories, scientific and strict internal control inspection standards have been formulated.

No matter how urgent the market demand for products, every batch of fabrics and accessories must be tested by the quality inspection department.

Even if fabric and color varieties are very popular in the market, if there are any flaws in the quality, the management of the company will rather be short of time and space, and will not sacrifice the market image of Giordano products.

On the other hand, Giordano is committed to improving the quality consciousness of employees in their work.

"The pursuit of excellent quality and maintenance of first-class brands" has become the quality concept and working principle of Giordano's highly qualified workforce in the new century.

If a product is defective, Giordano may lose two customers. This concept has penetrated into the hearts of every employee.

The harmonious unification of hardware and software creates Giordano's high quality.