Beijing Institute Of Fashion Technology Sniffed New Signals In Clothing Market Consumption
The report predicts that the impact of "fast fashion", the new hedonism values, the quality of life attitude and the pursuit of "slow life" will be an important factor affecting fashion in 2008 and even in the next 5 years.
Among them, "fast fashion" will lead to the new changes in the fashion industry. New hedonism is the driving force for the emergence and popularity of the new and fashionable images of the metropolis, while the rising middle class in China will also promote the formation of the "better" consumption concept in the whole society while pursuing the quality of life in general.
In addition, "slow life", as a "reactionary" to urban life with fast pacing, high risk and strong pressure, is gradually exerting its influence from edge to mainstream, and will bring huge business opportunities of holiday fashion and interesting consumption.
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