Website Promotion Methods Use Existing Resources To Increase Website Content.

We can often see that there are few pictures or FLASH animation on the front page of some enterprise websites. There are few text messages or even no text information. Some of the contents in the web page are too simple, and may exist in the form of dynamic web pages which are hard to find by search engines. For such problems, the number of web pages can be increased and the exposure rate can be increased through reasonable packaging, optimization and expansion of the existing resources of the website.

More than one web page, as long as contains effective keywords, then in the search results, there is a chance of being discovered by users. From this point of view, content rich websites have more advantages in promotion, but in fact, not every website has many contents, especially the content that users are interested in, so it seems to be poor in content. This situation is particularly prevalent on many small and medium-sized websites. It seems that there is no other content to publish except for company profiles and product profiles.

This is not the case. As long as we study carefully, there will always be ways to improve the situation and increase the content of the website so as to gain advantage by "multi".

The distribution of limited content on multiple web pages requires a few methods, rather than simple content duplication. The same content web pages do not have much significance for increasing the chances of being retrieved.

There are usually several ways to do this.

(1) let the content containing important keywords be distributed in different web pages. For example, for a number of businesses, in addition to designing a page to outline, each business is designed to be one or even several web pages.

(2) interrelated key keywords in other web pages and link them to corresponding web pages, such as product classification pages, business news pages, and even customer service pages, which can be properly considered for arranging these keywords, which requires conscious design and not too strong.

(3) an article content index page specially designed to produce one or more related topics.

All articles in the website, including enterprise news, product introduction, promotion information, product maintenance knowledge, etc., are devoted to making an article heading index page. If there are many articles, it can also produce several articles index pages according to the theme, so that not only can users find information more conveniently, but also help search engines to collect more content pages, so as to achieve better promotional results.

This method has achieved remarkable results through the author's practical inspection of several websites.

(4) use other independent domain names and website space to build an auxiliary promotion website. The content and style of the website should be different from that of the enterprise's main website. For example, it is a pure product knowledge website or an industry information website. Of course, the content should be related to the enterprise's main website, so as to establish links and attract users to the enterprise website through links.

This method belongs to the extension of the content of the enterprise website, and is not generally adopted method, and it may not be applicable to some enterprise websites, so it needs to make decisions according to the actual situation of the enterprise.

About this

Using related websites to promote the strategy, online marketing new observation will be introduced in future articles.

It should be pointed out that online marketing new observation articles about website content promotion strategy are not advocating websites to publish many business independent content, but also do not recommend a pition page specially designed for deceiving search engines (which will be regarded as garbage in search engines, and later on will be introduced).

Even if there are several important keywords that are not related to the operation of an enterprise, the information is generally invalid to users, and may even be self defeating, affecting the image of the website.