Some Details That Need To Be Paid Attention To In Website Content Promotion Strategy

From the user's point of view, it is natural to provide valuable information to users only when it comes to information availability. As for what information is user's concern and how to excavate valuable information resources, this is the basic guiding ideology of website content strategy, which will be different for different websites and different user structures.

This article mainly explains the details that need to be paid attention to in the implementation of content promotion strategy from the point of view of website content for search engine effectiveness. In fact, it is only part of the related problems of content web search engine optimization.

Several details that need to be noted in implementing the content promotion strategy are:

(1) let the headlines and contents contain clear keywords.

It is not easy to create a high-quality original article. Sometimes, an article costs a lot of time and energy. If these hard won articles are not optimized when they are made into webpages, they will probably be drowned in the ocean of information after they are published. It is really a pity.

When an article is finished, first of all, it is necessary to express its meaning clearly. When making a webpage on this basis, it is necessary to make some modifications to the key words and headings in the article, so that these important words will not only appear on the title of the article, but also the core parts of the content of the article, and the frequency of using these keywords should also be appropriately increased.

The keywords contained in the title and content of web pages are the foundation of search engine retrieval.

(2) analyze user's habit of searching, don't leave out important keywords.

In addition to making the content of the web page contain meaningful keywords, it should also be noted that these keywords should be relatively ordinary, that is, they can be easily used by others as retrieving words. Otherwise, even if they think they are very clear keywords, they may not be retrieved. This should be paid attention to in the product introduction page of the enterprise website. The same product may have different titles. Some are just different words before and after the order, taking into account that users may use different words to search. In the content design, we should take into account the combination of various keywords, and try not to miss important keywords.

This situation is especially obvious in the higher level of search engine optimization. If an important keyword is not well designed, it may give the business opportunities to competitors.

A simple example: "online market research" and "online market research" are basically the same thing. If users want to search for problems in this area, it may be just a matter of habit to use that vocabulary to retrieve, but because there are many related pages of each word, if we do not notice this, we will lose some potential opportunities.

In order to give consideration to different users' search habits, when I design columns and articles, I should pay attention to cross use different expressions. The purpose is to try to make the key words appear in the relevant web pages.

In this paper, I used Google and Baidu to retrieve the results. The results of the two keyword search showed that the location of the online marketing research topic of online marketing was different. However, the existence of the web page could be seen, indicating that the expected goal was basically achieved.

(3) if the content is a dynamic webpage, don't forget to "tell" the search engine.

In order to facilitate the maintenance of website content, many websites now use the way of dynamically creating web pages, which brings great convenience to the daily maintenance of Web sites. Generally speaking, dynamic web pages are not easily retrieved by search engines. However, according to the author's observation, there are still solutions to such problems. Now the commonly used technical means is to publish dynamic web pages as static web pages. If web site design has adopted this way, it is certainly good, but many websites do not adopt such technology. If the web pages that still come out are still dynamic pages such as.Asp/.jsp, what do they do?

Compared with static web pages, if you want this dynamic webpage to be included in search engines, you will have to do some extra work. You must tell "search engines" what dynamic web pages you can search, because search engines themselves can not get to the database to find out these dynamic web pages.

The rules of processing, but according to personal experience, it is found that the method of "telling the search engine" dynamic web pages is very simple, because dynamic web pages are not randomly generated contents. Each article has a fixed ID (serial number). If these ID can be found by the search engine, the problem can be solved. Therefore, the search engine optimization method for such dynamic web pages can be carried out in this way: in the webpage that has been searched by the search engine (preferably the first page or important column suitable for search engine retrieval), the title of the newly added dynamic web pages is listed, and the complete URL link is made, so that the search engine can discover the dynamic web page according to these guidance, and the effect in the search engine index library is similar to that of the static web page. For the search technology itself, the author does not have a deep understanding of the search engine.

It should be noted that the title of these dynamic pages is best to keep the page stable for a certain time, so that different search engines have enough time to find and include them in the index library.

If you want to be more secure, you can use a special page to make a list of all the headlines. As long as the search engine's machine hand finds this page, the links will be easily included.

In short, if the technology of website management is not advanced enough, it can only do more manual work.

Generally speaking, this method only applies to websites that are not very large in amount of information. It is not appropriate for websites to publish a lot of new content every day. Of course, large websites already have enough content, and generally do not need to adopt this specialized "content promotion strategy".

There are many related skills on the visibility of search engines in web content.