Is Open Classified Catalog DMOZ Important For Search Engine Marketing?

Is open classified catalog DMOZ important for search engine marketing?

Feng Yingjian's personal view is that DMOZ has little value in search engine marketing of websites.

The main reason lies in some problems of DMOZ classification catalog itself.

DMOZ is not so important for search engine marketing, especially for those who believe in search engine optimization, which helps to increase the PR value of Web sites.

Although there are obvious limitations in the online marketing value of classified catalogues, some important catalogues are still important for website promotion. For example, the famous open catalogue DMOZ (dmoz.org) is one of them.

In some articles that introduce search engine optimization, the name of DMOZ is often mentioned. The author usually thinks that the website that gets DMOZ will help to improve its PR value. The reason is that many famous search engines mentioned by DMOZ website, such as Google, will collect websites through the information collected by DMOZ website, so it is often an important work content of website search engine optimization.

Theoretically, there is nothing wrong with this analysis, but in fact it may not be the case. Many articles exaggerate the role of DMOZ and mislead the network marketing learners. Therefore, I think it is necessary to analyze the actual impact of DMOZ on website search engine marketing (search engine optimization).

DMOZ is somewhat similar to the classified catalogue of early YAHOO website in content editing mode. It is also edited manually by editors. However, one of the important differences between DMOZ and YAHOO classified catalogues is that the editors of DMOZ are not full-time staff of the website, but volunteers from all over the world.

According to the relevant introduction on DMOZ website, "Open Directory Project is the largest and most widely used manual directory on the Internet.

It is the largest global directory community shared by volunteers from all over the world.

"Open directory project is the directory with the most extensive content and manual classification.

Its editors mainly come from Internet volunteers to provide resources for catalogues.

The open directory project provides the main directory services for the largest and most popular search engines and portals on the Internet, including hundreds of websites including Netscape, AOL, Google, Lycos, HotBot, DirectHit, etc.

Is open classified catalog DMOZ important for search engine marketing?

Feng Yingjian's personal view is that DMOZ's value for search engine marketing (search engine optimization) is not high.

According to the observation and analysis of the process of DMOZ login to some websites over the past 1 years and the performance of websites before and after being searched in search engines, the fact is that the open classified catalogue DMOZ is not so important for search engine marketing, and network marketing personnel do not have to pay too much attention to whether websites are included in DMOZ.

In fact, not only the direct visitors that DMOZ can bring is very limited, even though it is "recognized" to improve the PR value of Web sites, it is not as effective as generally imagined.

The open classification catalog DMOZ is not important for the search engine marketing value of the website. The main reason is that some problems exist in the DMOZ classification catalogue itself.

The analysis and research of new online marketing (www.marketingman.net) considers that the marketing value of DMOZ classified catalogue is limited by several factors: the website of DMOZ has a long time; the new website won't need to login DMOZ first, and the quality of DMOZ classified catalogue is difficult to control; the DMOZ classification catalogue contains fewer websites; DMOZ's classified catalogue has no direct relationship with the website's PR value.

The analysis of the problems in open classification catalogue DMOZ is as follows:

First, DMOZ will take longer than 1 months or even 1 years to collect web sites.

After the website is submitted, the webmaster will never be able to be included or rejected at any time, which is different from the general classification catalogue with certain service commitments.

Because it is impossible to anticipate the result of submitting DMOZ classified directory, it is impossible to predict the result of DMOZ search by other search engines.

Second, the new website has no need to log in to DMOZ first.

Hyperlink based technology search engines (such as Baidu and Google), when collecting a new website / new web page, usually do not require webmasters to submit information voluntarily, but search new web pages based on links that have been included. Therefore, for a new website, the fastest way to get search engines is to create links on websites that have been searched by engines.

It is quicker to get the search engine through this link than to wait for the search engine to collect information after DMOZ login successfully.

In the network marketing FAQ, "how to search engine registration for new website" has been introduced in detail.

Third, the quality of DMOZ classified catalogue is difficult to control.

Due to the fact that DMOZ editors can be limited in knowledge level and abuse of power, the websites that are included in a certain directory are not always high quality websites. Some editors may include some websites of low quality, while truly valuable websites may be excluded. Therefore, when a class of other administrators change, the original website information may also be adjusted, but it is difficult to fundamentally guarantee that it is completely fair and reasonable.

This is also one of the drawbacks of open directory compared with other professional classified catalogues.

Fourth, the DMOZ classification catalogue contains fewer websites.

If you take a closer look, you will find that, like some popular web site navigation websites, the number of websites collected by DMOZ is often less. A large number of websites do not appear in the classified catalogue of DMOZ. The result is that users can get less information from websites (especially in Chinese classified catalogues, fewer websites), and are far less efficient than using search engines such as Google to search keywords quickly. Therefore, the value of DMOZ classification catalog for users to obtain information is actually very limited, which makes their network marketing value very limited. DMOZ

Fifth, is there no script src=> between the web site and the web site of the DMOZ classified catalogue?