Shenzhen Makes Bigger Brand Intangible Assets

As an intangible asset, brand is a valuable asset for enterprises and countries.

Although Shenzhen has a large enterprise group and strong industrial foundation, the brand influence of the entire women's clothing industry is still weak, which can be seen from the professional research results one or two.

Since there are good foundations, such abundant enterprise resources and complete industrial support and good development opportunities, there is no reason for Shenzhen to give up the opportunity to enlarge women's clothing industry and enlarge women's clothing brand intangible assets.

Clothing is a traditional industry, but also a vibrant urban industry, especially the women's clothing industry with strong sense of fashion and age.

This duality determines that we must maintain its sustained and vigorous vitality through technological innovation and industrial upgrading.

And vigorously building and developing regional brands is the necessary way to promote the upgrading of women's clothing industry.

Its core is to rely on brand building, and turn the women's clothing industry from simple clothing manufacturing industry and general sense fashion design industry to fashion creative industry and put it into practice.

From the development process and experience of fashion capital both at home and abroad, to build "fashion women's capital" and build regional brand will greatly promote the fundamental pformation of industrial upgrading and development mode, and promote the pformation of industries from labor-intensive to creative brand intensive, increase the proportion of design, creation, display and sales in the value chain, and then greatly enhance the added value of products, so that the industry can remain forever young.

Building regional brand of women's clothing is also a necessary way to deal with market competition.

In recent years, with the mature brand concept, fast information channel, successful business model, high level design level and strong comprehensive strength, international famous brands have been hit hard in the Chinese market, forming a strong impact on the domestic clothing industry.

At the same time, Hangzhou, Ningbo, Wenzhou, Shanghai, Qingdao, Dalian and other cities with better industrial foundation have established the garment industry as a pillar industry, and vigorously support it through the formulation of a tilt policy.

Under the internal and external attack, if Shenzhen wants to continue to maintain the advantages of women's clothing industry, we must build up the regional brand of Shenzhen women's clothing to promote the brand group of women's clothing enterprises.

At present, the clothing industry in Shenzhen is generally faced with the "three high" costs of production, operation and management.

Part of the weak digestion and smaller women's clothing enterprises began to consider the pfer.

If we can increase guidance and support to the construction of regional brand, enterprise brand and product brand from all levels of government and society, the problem of "three high" can not only be alleviated, but also the problems caused by the relocation of enterprises will be solved.

35 years later, when our brand strategy achieves results, the profit rate of the entire women's clothing industry will definitely increase significantly.

In addition, the role of regional brand in women's clothing should not be underestimated in speeding up the process of urbanization, improving the taste of the city and expanding the international influence.

As for the economic contribution, we can see the strength of regional brand by looking at the example of Jinjiang, Fujian.

After the city's brand planning and preferential policies issued by the government, the local fiscal revenue has increased rapidly in recent years, and the number of famous brands has increased rapidly. In the past two years, 37 famous brand products and well-known trademarks have been obtained in China, and become the most famous cities and counties in the county economy.

What makes us more confident is that the industrial base, scale strength, brand volume and influence of women's clothing in Shenzhen are among the highest in the country.

The key is to form a social consensus so that all plans and policies can be implemented.