Build A Leading Brand And Set Up A National Market.

Yesterday, reporters at the Shenzhen Clothing Fair learned that the leading brands of Shenzhen children's wear enterprises have expressed the need to expand the domestic market and build a leading brand in the country.

Children's clothing market is accelerating integration speed.

"Now that 6 adults are buying a child, there is great room for children's clothing market."

Cao Zhang, general manager of the Shenzhen children's clothing industry association, chairman of the industry committee, and general manager of the children's wear, said that the scale of the National Children's wear market has exceeded 40 billion yuan, and the market space will be bigger in the next few years.

However, although the scale of children's wear market is large, the market concentration is very low. There are hundreds of brands in the children's wear market nationwide, but these brands are small in size and the market share is not high.

Cao Zhang said, now everyone is aware of this, so the children's clothing market is accelerating the integration speed, it is estimated that within 35 years, the market concentration will have a great improvement, big brands will quickly occupy most of the children's clothing market.

Expanding domestic market by differentiation

12 years ago, Cao Zhang and his wife borrowed 20 thousand yuan to start the brand together, and now they have developed into a children's clothing enterprise with an annual retail sales of over 200 million yuan.

The children's clothing market at that time made little brand, almost a blank.

Cao Zhang and his wife seized the opportunity to make the industry stronger and bigger. The annual growth rate of the company reached 30% to 50%.

At present, he ranks the top five in the National Children's wear industry, and is a leading industry in Guangdong province.

Cao Zhang believes that the success of ANN is not only to seize the opportunity, but also to make it successful in marketing and design.

In marketing, he always concentrated on regional war. At present, Guangdong, southwest, Jiangxi and other regional brand sales are very good.

On the design, he also walks on the road of differentiation. He has been pursuing different fabrics with other brands. He is working with Shenzhen University to develop new fabrics, so that he can give more prominence to his advantages.

Shenzhen children's clothing industry has obvious advantages.

In the interview, the leaders of children's clothing enterprises in Shenzhen expressed their dream of building the leading brand of children's clothing nationwide.

"Ugly ugly in 1998 to 2001 when the national market, set a goal, to become the first brand of China's infant industry."

Chen Wenhua, chairman of Shenzhen ugly ugly baby products Co., Ltd., said that at present, the company is working towards the first goal. The company is implementing the strategy of listing, and intends to make the company develop more rapidly through capitalization.

The development of an enterprise and a brand is inseparable from the development of local industries.

Cao Zhang is optimistic about the development prospects of children's clothing industry in Shenzhen.

He said that the development of children's clothing industry in Shenzhen has obvious advantages.

First of all, Shenzhen is in the leading position in design. Meanwhile, Shenzhen's information superiority and location advantage are very obvious, and the apparel industry chain is intact.

This provides a fertile soil for the development of children's clothing industry in Shenzhen.

In addition, at present, the government proposes to focus on the Shenzhen women's clothing industry and make Shenzhen a "fashion women's capital", which is also beneficial to children's clothing industry gathering and brand promotion.

Cao Zhang hoped that the government could further increase support for the children's clothing industry, support the children's clothing industry in the same strategic height as the women's clothing industry, and provide a good market external environment for the development of children's clothing industry.