The Most Luxurious Cowboy Clothing Brand LEE In The World
LEE jeans have been born for more than 100 years now. With its pioneering position and classic design, LEE jeans have become the classics and authority of jeans in the world.
LEE is one of the three classics of American cowboy culture. In the process of building American cowboy culture, LEE has gone a long way. At different stages of development, LEE has always been able to remain both practical and fashionable. Jeans turn from practicality to fashion, and LEE plays an important role in the evolution of the period. The company's founder, H.D.Lee, was originally a work clothes manufacturer. In this century, he supplied the daily work clothes to farmers and workers in the middle and west of the United States.
Brand profile:
LEE was originally a work clothes manufacturer, mainly supplying daily wear to farmers and workers in the Midwest of the United States. Some of the classic products of the brand are still popular today, such as the slacks worn by workers in 1911, as well as the long sleeved workers' trousers that became uniform in the first World War.
In 1926, LEE took the lead in making the world's first zipper jeans and launched the slogan of "tailoring". In 1949, LEE launched jeans for women's clothing, which led to a trend of women wearing jeans. In 1975, LEE brand new "Fit For Girls" women's wear pants series began to produce. Since 1986, LEE has launched a series of brands suitable for consumers of all ages, thus establishing a huge and stable denim kingdom.
LEE GIRLS- is designed for women's tailored women's clothing series, which is brand new and modern. Today, the long history of LEE makes it a mainstream of American jeans. Its products, whether in the traditional avant-garde perspective, still have a certain level and value, has become the classic and fashionable jeans code.
Fashion factors:
Lee jeans became popular again after the recent popularity of designer jeans. With Lee's brand jeans, cowboy fans can match this fashionable style with other fashion clothes.
Practical factors:
The best jeans are the most practical clothing. You can deposit them in your wardrobe. It's not just your perfect weekend dress, but their comfortable level enhances practical chips, making them an important clothing in your wardrobe.
Service life factors:
No matter what style you choose, Lee jeans is durable. The advantages of durability match with fashionable dress. Lee cowboy will become a basic part of your casual wear.
Success factors:
Lee 'brand jeans wear a moving understatement style. When they show off the classic and loose style of standard jeans, they also bring your suit into the "success" factor, that is, Lee.
Classic slogan:
The most intimate cowboy is LEE's classic ad copy. A "paste" word will express the most distinctive interests of LEE.
Most women need a cowboy suit that fits perfectly in the waist and buttocks, and they wear 16 jeans on average to find a satisfactory one. So LEE cleverly positioned it here. Meeting the needs of the female market has laid the soft supremacy of the LEE cowboy industry.
Today, the long history of LEE makes it a mainstream of American jeans. Its product has a certain level and value in terms of traditional and avant-garde, and has become the symbol of classic and fashionable jeans.
In the United States, the three traditional cowboy brands are Lewis (Levi 's), Wrangler and LEE. Later rising brands such as Calvin and Klein are regarded as fashion cowboys to distinguish them from traditional cowboys. Among them, Li Weiss has the longest history, the Wrangler cowboy style is the most abundant, and LEE is the best seller and the most widely spread. The type of LEE has always been suitable for a wider population and larger age span, so the customer base is the most natural.
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