Sai Rabbit Dress: Innovation Is An Inner Spirit.

Founded in 1999, Zhejiang Sai rabbit cashmere dress Co., Ltd., in the past 10 years of entrepreneurial history, has followed the spirit of "integrity, diligence, efficiency and dedication", and has won the trust of many shopping malls and consumers by virtue of its high quality products and good reputation.

In 2003, it was awarded the "certificate of certification for Eco fiber products" and "certification standard for natural fiber label products" issued by the China Fiber Inspection Bureau and the national fiber quality supervision and inspection center.

In 2005, it was appraised by the Chinese wool textile industry association as "wool knitted apparel quality and quality products".

In 2005, it was appraised as "the ten largest women's clothing brand" by China's wool knitted apparel fair. In 2006, the company was selected as the "top 50 brand competitiveness in China's wool knitting industry".

In 2008, it was honored as "China's well-known trademark".

"Product innovation" game market

Quality is the foundation and innovation is the soul.

The knitting industry must rely on scientific and technological progress and product innovation to gradually optimize the industrial structure, comprehensively enhance the competitiveness of the industry, expand the market space and enhance the sustainable and stable development of the industry.

"Only continuous innovation can promote solid progress", which confirms the performance of Sai rabbit for many years.

In the increasingly homogenized market, clothing brands without product superiority are like castles in the air. Products are the cornerstone of clothing brands, the differentiation of products themselves, the width of product lines and the unique style of products are the core elements of products.

In recent years, Sai rabbit company, guided by today's highly competitive market, has intensified the integration of industries. With the introduction of first-class production equipment, it has focused on the digestion and absorption of advanced technology, the development and innovation of new products, and gradually developed into high-tech, capital and technology intensive enterprises.

In order to enhance the brand image in the minds of consumers, the company introduces advanced production technology, learning advanced production technology, and constantly strengthening and improving the enterprise management system, and strive to create high-end product quality.

In order to make the product quality more effectively protected, the enterprise passed the ISO9000 quality standard system certification in a few years.

The company has also established long-term strategic cooperative relations with many well-known domestic garment suppliers and a number of first-line clothing brands in China, accurately grasped the international fashion trend, ensured the mainstream position of the rabbit products in the sweater industry, and made the brand excellent.

With unique creativity, the company insists on perfection and strives for perfection in every detail of the brand.

After years of efforts and pursuits in the field of independent brand building, "Sai rabbit" has attracted more and more consumers' attention by virtue of its excellent quality and high-end service in the fierce competition of clothing market.

"Win in self" to win the battle

The most urgent task for our garment enterprises is to enhance the overall marketing level of the enterprises, establish a modern marketing network, strengthen the terminal construction and improve the market share.

"People who get the channel get the world" is regarded as a wise saying in all walks of life in our country.

Due to unfavorable factors such as trade friction, appreciation of RMB, rising raw materials and the gradual loss of labor force, most of the orders in China's textile and clothing industry have gone to countries with low production and labor costs, such as India and Pakistan.

Experts in the textile industry agree that the core competitiveness of China's textile enterprises will gradually change to the promotion of technology development and application, brand, market and marketing network when the cost advantage is gradually lost.

Today, the sweater industry is basically a production enterprise. The production of the sweater industry is based on the production and sale, rather than the sales and production.

Its business mode is also very similar, the product homogeneity is serious, the market share of sweater is narrower and narrower.

How to expand the brand's influence on the terminal market and enhance sales performance has become an urgent problem for enterprises.

For this reason, Sai rabbit company strongly encourages agents to follow their own line.

It is reported that as early as 2004, the company will take the exclusive stores and shopping malls simultaneously to provide the unified VI and SI logo for the agents: unify the store decoration and unify the corporate image.

The company has entered a large shopping mall of the whole country with strong high-end products.

Such as Shanghai new world, Hangzhou Jie Bai building and so on, laid a high base for product brand image.

In the early stage of clothing self-reliance, it is feasible to attract consumers quickly by relying on the new product styles and affordable prices. But with the maturity of the market, the focus of the final consumers will still fall on the product sales mode itself.

Under such circumstances, Sai rabbit will consolidate and enhance the brand terminal image and expand the single store area as the top priority.

The sale mode of brand is pformed from direct camp to self run, and the advantage brand image of "Sai rabbit" in cashmere market is established.

It can be said that the scientific planning and design of the channel will provide a guarantee for the effective laying of the "Sai Tu" clothing terminal, which will help the company to concentrate all resources and enhance the reputation of the brand so as to lay a solid foundation for its strategic vision planning and create a terminal strategy concept of "win in self".

In the competitive sweater market, Sai rabbit company has maintained a unique and excellent fashion design, excellent product quality and in-depth personalized service. The acquisition of the title of "China well known trademark" is both positive and dynamic for Zhejiang racing rabbit cashmere dress Co., Ltd.