The Second China Brand Festival Press Conference Was Held In Beijing

More than 200 people including leaders, entrepreneurs, brand experts, brand managers and news media attended the conference.

The representatives of enterprises, the chairman of the Red Dragonfly Group, the 2007 brand China's annual personage Qian Jinbo, the representative of the media organizers, the chairman of the Air Media board, the 2007 brand China's annual figure Guo man, the representative of the co operation unit, the executive vice president of the China International Public Relations Association, Zheng Yannong, the Deputy Secretary General of the Olympic manifesto publishing and communication executive committee, Peng Jie, the Deputy brand Secretary of the brand industry association of China, Shiyan, chairman of the strength field planning company, the representative of the scenic area, and Yu Zelan, general manager of Wuyishan tourism group, attended and spoke.

Yang Ziyun, vice chairman of the brand China Industry Alliance and vice minister of the Propaganda Department of the all China Women's Federation Zhang Xiaoyuan and other leading guests also attended the meeting.

This year is the 30 year of China's reform and opening up. Chinese brands are constantly developing and growing, but there is still a big gap with the international community.

We are looking for the brand of Chinese brands, looking for Chinese excellent brands and successful brands.

Olympic Games change China, brand makes China more respected.

Let us use the Olympic power to ignite the brand of Chinese brand of fire and form a force to stride forward with the state and stand in the center of the world stage.

A single spark can start a prairie fire, and the Chinese brand's fire can be passed down and ignited to form a strong brand China.

Chinese brands will definitely rise and Chinese brands will go global.

Wang Weiguo, Minister of the Ministry of propaganda and the director of the all China Women's Federation, said in his speech that this year's August 8th was the day when the second China brand festival was officially launched and the 2008 Beijing Olympic Games being held.

The second "China brand Festival" is a campaign aimed at promoting the spirit of independent innovation and promoting the promotion of national independent brands.

It is of great significance to hold the "China brand Festival" at the time of the Olympic Games.

The brand torch relay is carried out throughout the country to carry out the brand's fire; the ignition ceremony is held at the main venue of the opening ceremony, igniting the brand's fire; holding the torch relay ceremony of the Chinese brand old, middle and green, and inheriting the brand's fire; holding the 100 City store brand exhibition, to make the Chinese brand fire up.

The two is closely around the Olympic Games.

The Chinese brand festival will be held every August 8th in order to "welcome the Olympic Games, carry on the Olympic Games, continue the Olympic Games and deepen the Olympic Games". This year is appropriate for the Beijing Olympic Games. The second China brand festival will be held through the 2008 China brand Olympic honor roll series selection, the "Beijing Olympic Games and the national brand" and the "Olympic brand marketing" theme forum. The Beijing Olympic and brand marketing major research report and the Olympic declaration to the brand China declaration will be released, the relationship between the Olympic brand and the brand will be comprehensively combed, and the impact of Beijing Olympic Games on the development of Chinese brands will be summed up.

The main activities include sixth brands China Summit Forum, 2008 brand fire national pmission, 2008 Olympic Games China brand honor list, brand China general comment list (2007-2008), brand China TV awards show, 100 City store brand exhibition, China auto brand Wanli travel Southeast Asia row, first China brand managers annual meeting, first brand China (training) Summit Forum, Third China brand manager training course, brand China gold medal scenic spot alliance promotion activities, etc., issue "brand China Manifesto", launch "Olympic and brand marketing big Research Report", carry out "my national brand image" online survey.

In addition, the second brand Festival participated more widely, including government leaders, entrepreneurs, brand managers, brand organizations, brand experts, Olympic torch bearers, Olympic champions, Olympic partners, consumers, media reporters and so on.

Organizing committee