Shoes And Clothing Network Sales Accelerated Access

Xiao Lin, who likes shopping online, has made some new discoveries recently.

"The 3D network fitting room recently launched by Hyun net is very good. Not only can you see the positive effect like a fitting mirror, even the effects of the back and side are clear at a glance."

Xiao Lin told reporters that "the fitting room" can help you to "experience" whether the clothes are fit or not, and can also see the effects of different scenes, until the selection of satisfactory clothing.

Online shopping is no longer a novelty. Now more and more people are buying cosmetics, books and digital home appliances online.

Although the prospects for online sales are alluring, the online sales of shoes and clothing products have been slow because they have been unable to solve the "try on" problem.

The appearance of three-dimensional fitting technology is like a technological revolution for the sale of shoes and clothing products, and the shoes and clothing enterprises with foresight in Quanzhou are also beginning to get wind of it.

It is understood that in the fifth "6. 18" China Fujian project outcome fair, Shishi CABBEEN Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully docking the "CABBEEN three dimensional fitting system" project.

Mark Ed Faye even started working with Face72 website two years ago to achieve "online trial" step by step.

When the "try on" problem is solved, can the online sales of shoes and clothing products enter the fast expanding fast lane?

Can three dimensional fitting technology detonate the sales revolution of shoes and clothing?

CABBEEN and Mark Ed Faye take the lead.

If you search for the "network fitting" in Baidu, it is easy to find that from the earliest Face72 to the current hot and dazzling network, the three dimensional fitting technology has already been opened. Mark Ed Faye and KAPPA's large network fitting rooms can be seen everywhere. Recently, even the famous domestic fashion designer Wang Peiyi (Alex Wang) has announced cooperation with Hyun net, launched nearly 100 fashion limited edition T-shirts, and sold them on the Internet.

According to Zhao Xinzhang, the head of the network, the Alex Wang attaches great importance to the 3D fitting platform technology, and gives strong support in the process of 3D fitting technology research and development, and hopes that its brand can interact with consumers to the maximum extent to meet the individual needs and play a leading role in fashion.

The local brand CABBEEN also seems to have taken the lead. In the fifth "6. 18" China Fujian project achievement fair, Shishi CABBEEN Fashion Development Co., Ltd. and PGM Digital Technology Co., Ltd. successfully joined the CABBEEN 3D fitting system.

This has led people to adopt the "three dimensional fitting room" mode for Quanzhou apparel enterprises to create a bigger network marketing space.

Zhang Caili of CABBEEN Communications Department told reporters that the three dimensional fitting technology has not yet been applied to marketing, but is applied in the design and production process.

This project through the system space modeling, open design master, automatic marking, drawing network, etc.

Combined with digital image design technology, complete various three-dimensional and graphic style design.

Through three-dimensional proofing and confirmation of sample production, the manpower and development and production speed can be greatly saved.

Although 3D technology is only used in the production process at CABBEEN, with the further maturation of technology, the brand initially plans to launch online e-commerce in August this year.

"Since the company already has three dimensional technology, with the development of online shopping business, it does not rule out the possibility of using 3D technology to promote network marketing in the future."

Zhang Caili told reporters.

As a matter of fact, Mark Ed Faye, who originated in the local area two years ago, has already begun the attempt of "network fitting room".

At the end of 2006, Mark Ed Faye and Face72 website began to cooperate.

Through digital technology, users can try out Mark Ed Faye's clothing online on the Internet by using a digital model.

Consumers can start from the bottom to the feet, from inside to outside arbitrarily combined with each other's collocation, the effect of collocation and clothing is instantly presented.

"By using the latest technology of website, we can interact with our user groups to maximize the user service level through online trial function."

Mark Ed Faye, the marketing department of Beijing branch, told the media.

In addition, according to people familiar with the matter, the Jinjiang brand clothing enterprises such as the seven wolves are currently working with the relevant agencies to plan the launching of a network fitting platform in the future.

Most shoe and clothing enterprises have a wait-and-see attitude.

Three dimensional fitting technology is a new technology after all. There are still many areas to be improved. For example, how to achieve real person complete simulation (facial expression simulation, walking simulation).

At present, shoes and clothing enterprises in Jinjiang mainly rely on traditional channels such as shopping malls and specialty stores.

Most of Jinjiang shoes and clothing enterprises show a wait-and-see attitude towards the "virtual sales mode" of network sales.

They have considered making a three-dimensional fitting platform, but later gave up, technical problems are their biggest concern.

"At present, there are many ordinary online clothes changing platforms on the Internet, but that is only through Flash technology to help users choose the right matching, of which the clothing and the human body are all planar photographs.

Even if it can be rotated, it is also the bonding of many planar photographs, far from the international three-dimensional fitting technology.

If the dress is complicated, the three-dimensional fitting technology is even more unrealistic.

We are trying to build a three dimensional fitting platform, and find that if you want to make a real 3D fitting platform with broadband speed and memory, you can't wait for half a day to wait for an image.

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