How To Implement Agency System?

Whether in the field of production or in the field of consumption, the agency system has been recognized as an inevitable trend of economic development.

But through the noisy appearance, the implementation of the agent system is an embarrassing sight: how good and few, how many agents, but few successful ones.

According to the insiders, the key is that the agency system failed to achieve producer's and agent's 1 + 1 > 2. The agent system characterized by the combination of industry and Commerce has become an entangled profit trap for manufacturers and businesses in China.

How does 1 plus 1 exceed 2?

This is already an unavoidable way in front of the agent system.

A few days ago, the reporter interviewed Xie Guoyin, general manager of Ruiyu Biotech Corp, Beijing, who was famous for his success in acting as an American music player.

Perhaps, he is one of the most speaking groups; in the agent, they represent the manufacturer.

Under the dual role, they may be able to understand the answer to this difficult problem more thoroughly.

The word "put" is all around.

"Why is it difficult to form a cohesive force in the domestic agency system? An important reason is that the producer controls too much". Xie Zong believes that the most important thing to do as a general agent for foreign businessmen in China is a "putting".

"What to put?"

The market is decentralized.

After having the agent, the domestic enterprises are still trying their best to keep the market in their own hands, while foreign Paiqi producers, Transdormal Prodeets Ine, have decided to deliver the original relationship after we have decided that we are the general agent of China.

Decentralization.

"Generally, agents are only responsible for sales, and we have greater power. We can make analysis, countermeasures and even requests to manufacturers at any time according to the changes in the Chinese market."

Time devolution.

Can time be delegated?

Xie Zongda: "yes, when the domestic enterprises reach the market prosperity, they want to recover the agency right, while foreign companies are consistent."

Benefit community

"Putting is only the first step," Xie Zong said. "The key is to establish a community of interests between producers and agents."

"Everyone wants to make money. How to make money most scientifically and openly?

Only by aggregative force can the community of interests be realized. "This is their distillation from foreigners.

There are three conditions for the composition of the interest community: products, which are the basis, such as the school of music, is the essence of extracting natural marine plants - algae, which directly enters the blood circulation and adjusts the endocrine system of the obese people through the way of skin absorption. It is an internationally recognized and effective high-tech slimming product. The goal is power. The original intention must be achieved. The two sides must have a common market target; norms, no rules, no Cheng Fangyuan, this rule must be determined at the beginning of cooperation.

Xie sum's thinking of his company did not fight for the next step. It is how to make the interest community work together.

From the advantages of each other to the local conditions

"It is not the goal that we all agree on. The characteristics of the agent system are being able to achieve the complementary advantages of the three producers, the general agent and the sub agency," Xie explained from the two levels by taking the general agent and sub agency as an example.

The first level is between the general agent and the sub agency as a group.

"For example, we have funds, specialized product marketing system, and a high degree of control for products; and sub agency, familiar with the local market, experience, lack of funds and understanding of products.

At this point, we can not force the sub agency to undertake the task of capital turnover.

The local marketing network must be activated by capital injection by the general agent, Naga.

The second level is between each distributor as an individual.

In this respect, we should be afraid of thousands of people and adjust measures to local conditions.

Xie Zong, for example, said: "for example, in Beijing, the general agent is here, and the power of sub agency can be smaller, while in other places, it must be fully empowered.

Others are differences between North and south, big cities and small towns, and so on.

Xie Zong felt that they were crossing the river by feeling the stones.

Perhaps, similar thinking, everyone in the circle of agent system has, but how to extend it vertically to practical action requires every "1" to be able to move.

Solving problems, perhaps, people will find perfect answers in practice.