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    International Second Tier Brands Enter Xiamen, Luxurious Life Is Getting Closer To Xiamen People.

    2008/7/25 16:48:00 54

    International Second Tier Brands Enter XiamenLuxurious Life Is Getting Closer To Xiamen People.

    At the end of this year, the international top brand GUCCI will open its first brand image store in Fujian Province, including the more than 20 international first and second line brand name center will also open.

    Not only XinDa tax exemption, Paris spring multi pformation, the introduction of more international brand names, even known as the mass consumption of SM is also preparing to build a luxury consumption zone in the two phase.

    Luxury life is getting closer and closer to Xiamen people.

    Commercial real estate and famous brand center

    In the seven floor of Pan Ji center, Huang Fuxing, general manager of the duty free shopping mall of XinDa, "is changing", is planning a luxury banquet in the capacity of general manager of Xiamen top business management Co., Ltd.

    The top industry is a management team jointly established by Pan Ji international and XinDa. It is investing and managing the foundation.

    Huang Fuxing said that PAN based center will create a more high-end format than the department store in the form of "store in store", which is the first in Xiamen and Fujian.

    At present, PAN based famous brand center is in the peak stage of investment negotiations, and is expected to open in mid December.

    Coincidentally, the SM two, also located on the Jiahe Road, also aims at the purse of the rich.

    Cai Zhaosheng, manager of the shopping mall in Xiamen SM, told reporters that the two phase of SM will be in the wrong position with the first phase.

    In the SM two phase of nearly 100 thousand square meters of business area has opened up a luxury area, will gather the world's high-end luxury brands.

    Top luxury brands to Xiamen site

    During the interview, Huang Fuxing used the word "shock" many times.

    However, what really shocked the reporters was the brand names of GUCCI, MAXMARA, DUNHILL, OMEGA, DUNHILL, and other well-known international brands, such as the D, URBAN, INTERMEZZO and INSUN.

    You know, a few years ago, such brands only looked at cities like Beijing and Shanghai, such as Xiamen.

    Xiamen and even the people of Fujian can only fly to Hongkong, Shanghai and other places by buying famous brands.

    "We are very lucky that in the past two years, the international first-line brand has completed the layout of the first tier cities in China, and is fighting for other cities. Pan Ji has seized such a time."

    Huang Fuxing, for example, signed the international top brand GUCCI in March this year, and will set up a brand image shop near 500 square meters in the pan based famous brand center to manage clothing, leather goods and accessories.

    This is also the first time that GUCCI has entered the Fujian market.

    Xiamen's magnetic attraction effect is obvious.

    Sales of high-end department stores in Xiamen have grown quite rapidly these years.

    XinDa tax exemption, Paris spring, new world department stores and other businesses have more and more well-known brands stationed.

    Tens of thousands of dollars of luggage, tens of thousands of dollars a watch to whom?

    According to Huang Fuxing analysis, the high-end consumer population in Xiamen accounts for at least 15% of the total population, and this proportion still has an upward trend.

    "Just like Pyramid, these 15% people with successful people, senior white-collar workers, independent women and urban upstarts have huge purchasing power."

    More importantly, consumers of high-end department stores in Xiamen are not limited to Xiamen. With the development of pportation, the economic circle around the hour is taking shape. The high-end consumers in Quanzhou, Zhangzhou, Longyan and other places will be shopping in Xiamen, and the entry of many international second-line brands will undoubtedly make the commercial magnetic attraction effect of Xiamen more obvious.

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