2007 China Chengdu International Brand Underwear Exhibition

Sichuan, a province with nearly 100 million people, has a high level of consumption and consumer awareness. Its business capabilities are extraordinary. In general holidays, all sales in Chengdu can reach more than 1 hundred million. What does it mean for businesses and for an industry?

Business opportunity!

Huge business opportunities!

And the land of abundance, which has always been recognized as a commercial land, is increasingly showing its strength of accumulation. It is also one of the most important markets in the underwear industry.

Peng Guifu, executive vice president and Secretary General of the China Textile Business Association, said: "Chengdu is the economic and cultural center of the whole southwest region. Over the years, underwear brand competition is also the most popular in Chengdu. It is wise for this conference to be held in Chengdu. We hope that through such a conference, we can promote the sound development of the underwear sales industry in Southwest China.

It also ended the history of a big market without professional underwear exhibition.

Why is it in Chengdu?

- the fastest growth rate to establish the positioning of the big market.

According to relevant information, sales of underwear sales in Sichuan will increase by more than 25% in 2007.

This growth momentum has been fully reflected.

Jia Lishi, duo CAI and Yi Ting first broke out the astonishing achievement that sales volume increased by 2-3 times compared with the same period last year. The growth rate of Orion was over 40%; the sales of hot label underwear in Sichuan market ranked first in the country; all brands also felt the huge underwear capacity of Sichuan.

"Chengdu is the battleground of underwear brand, whether it is bra or thermal underwear, or small products such as home clothes", Tang Yin, director of marketing of Zhejiang knitti knitted apparel Co. Ltd.

Coincidentally, Ms. Luo, manager of southwestern district, said: "many brands have listed the underwear market in Chengdu as the leading brand in the country's development."

According to industry analysis, Sichuan is particularly important in the brand national sales strategy. Its geographical environment, population, consumption concept, and strong business atmosphere...

Both have led to a high success rate of retail sales.

Because of this, brands have identified Sichuan as a model market, and in order to gain some marketing experience, they are rapidly promoting it to other provinces in Southwest China.

What did your colleagues do in Chengdu?

-- the biggest promotional effort to create an unprecedented atmosphere of prosperity.

Underwear brands are confident of the Sichuan market.

Duo once set up its 1000 national marketing conference in Chengdu, at 2 million yuan in the "sea, land and air" multi media stereoscopic bombing; thin birds, clockwise and cat people jointly took the outdoor advertising in Chengdu commercial gold area reached 930 square meters, creating the largest outdoor advertising area in the whole country. JOCKEY bought more than 300 street sign advertisements in the East, West, South and north of Chunxi Road pedestrian street. A second line brand plan invested 1 million yuan in West China newspaper, and the companies such as Adam and ireon were making great efforts in various media propaganda in Chengdu.

It is the brands that see their unique development space, take the lead in acquiring the important marketing strategic market of Sichuan, and put in special product policies and promotional activities, and quickly and resolutely occupy the "commanding height" as a breakthrough in domestic marketing.

What is the terminal in Chengdu doing for you?

- the biggest stores in the country are prepared ahead of time.

Moore Parkson operates a new "underwear new hall" with an area of up to 1200. This is not only the largest underwear area in Chengdu's shopping malls, but also the largest area of its underwear. The Chengdu department store has also opened up nearly 1000 underwear areas, and the people's department store has reached 500 yuan. Lu Xiaoqiang, a Shanghai color cotton Co., Ltd., has come to visit the city in Sichuan Province for quite a while. It is quite a pity that almost every shopping mall from Chengdu to Sichuan's two or three tier cities has set up a very important monopoly area for underwear, and has invested heavily in promotional activities.

This kind of emphasis on underwear is extremely rare in other cities and provinces.

Huang Zhiqiang, general manager of Moore Parkson, said in an interview that the store is keen and forward looking: the mall has discovered the huge market growth point and the contradiction between supply and demand of the underwear, and resolutely set up a new underwear brand with a brand name and a prominent image.

[our way of thinking]

Keywords A: brand decides the future!

Entering the Chinese underwear market in 2007, the brand will become the main factor that decides the final success or failure, and shuffle is inevitable.

In particular, highly homogeneous underwear products, brand building, popular among the people, will be reduced due to weather, channels and other factors interference.

Therefore, underwear enterprises must rise in the market and have to make great efforts and efforts in brand building.

"2007 China Chengdu international brand underwear Exhibition" will highlight the "brand" to the greatest extent. We will use our experience in the promotion and application of the conference to build a brand platform between manufacturers, distributors, purchasers and consumers.

Keywords B: product is soul!

The rise of the underwear industry starts with the concept of fried products. Therefore, the next competition of underwear products will focus on fabric technology, such as finishing process, dyeing and so on.

In view of this situation, we have communicated with the French craft clothing business bureau, the European fabric circulation Federation, the celestial planning agency and other units. They will be invited to participate in this meeting, taking the medicine for our industry's fabric and craft.

Keywords C: the channel of integrity and health is the foundation of development.

The channel construction of underwear industry is relatively weak, especially for some small and medium-sized enterprises.

There is a widespread situation of "spreading nets everywhere without focusing".

The main reason why many lingerie enterprises can not afford to compete in the market is that they have not established their own sales network, especially the terminal network, which is the foundation for the development of underwear enterprises.

Our tour merchants are not only the underwear dealers in different parts of the west, the leaders and members of various chamber of Commerce, but also from the stores such as WAL-MART (Chengdu), Chengdu department store, Moore Parkson, and more experts in the construction of underwear channel. We have laid out a "final battle to win the battle, and win the channel ---2007 China mainland market network construction industry conference" (August 25th), waiting for you to join us!

[scope of exhibits]

Brand area: brassiere, home clothes, functional underwear, underwear, suspenders skirt, children's underwear, pajamas, tights, thermal underwear, pajamas, corset pants, seamless underwear, lace, swimming, script src=>