Four Ways To Add Brand To Sweater Enterprises

The competition in the future market is no longer a low-level competition, but a brand competition, a quality dispute, a credit dispute, and a spiritual dispute.

Without brand, competitiveness is impossible, and there is no market.

For the sweater industry, if there is no brand, the way of competition can only be confined to the aspects of style, fabric and price. Once the price war is plunged into the market, the market will be fiercer and fiercer, leading to the difficulty of raising the profit level of the whole industry chain, which is very dangerous for the whole woolen sweater industry.

Under such circumstances, the development of branding has become an inevitable outlet for sweater enterprises.

In today's globalization, market competition is becoming increasingly fierce.

In recent years, the market competition of sweater has developed from price competition, quality competition and scale competition to today's brand competition.

Due to the low entry threshold, the domestic sweater market is large and not strong, and the good and bad situation has always been prominent. Many brands, few famous brands, and blindly follow the trend of the OEM are leading to the decline of brand names and the lack of brand differentiation.

In the fierce market competition, sweater enterprises, including business owners, have learned from each other's bitter experience. They gradually realize that no cards, imitation cards, and cards are all temporary. They can only make the products struggling in the low-end market and have no future. Only by creating brand is the only way out.

Brand can bring benefits to enterprises, brand can change people's way of life, brand can gather more resources, and brand can achieve the dream of enterprise expansion.

But at the same time, the road to create a brand is also very difficult.

Brand awareness = confidence + patience + Innovation

The main body of brand creation is enterprise, so first of all, we should enhance the ideology of business operators.

To create cards, create the desire and passion for cards.

Secondly, enterprises should have confidence in themselves.

At the very beginning of brand creation, as the young shoots break the ground, enterprises must have long-term vision and careful cultivation to see that the seedlings grow into big trees.

According to statistics, the number of newly built enterprises in recent years is less than a few million, and the brand is more than 100 million. However, 20% of the brands will come to a close within two years.

The reason is that the operators lose confidence in the fierce market competition and retire from the market.

Moreover, enterprises should have patience and perseverance to succeed.

The way to create a brand is often tortuous and twists and turns. It is like investment, it is necessary to buy blue chip stocks, but also to wait patiently and not to give up halfway.

The brand is still bravely innovating, constantly self denying, brand new image and new concept.

WOOLLEN KNITWEAR advocates better clothing concept and constantly injects new contents into the brand so as to make the brand vibrant and youthful.

The key to brand success or failure lies in human beings. Some enterprisers with advanced ideas have gone from OEM to independent licensing, merging advanced concepts such as technology, management, and marketing accumulated in OEM, innovating according to their own characteristics, and developing a successful way to create brand.

Circulation channel = "shopping mall + monopoly + wholesale"

In the early stage, sweater enterprises completed initial capital accumulation through OEM and so on. At the same time, they had sufficient production and management capabilities.

At this stage, the enterprise is no longer confined to the manufacturing technology of products, but also focuses on R & D design and directly faces market competition.

The main channels for circulation and sale of sweaters are shopping malls, specialty stores, wholesale markets, etc.

Seemingly simple sales channels, however, have an extremely important impact on the success or failure of enterprises.

The wholesale market is the largest channel for the circulation of the sweater industry. The wholesale market represented by Beijing Dahongmen, Shenyang five love and Chongqing Chaotianmen has a pivotal position in the Chinese sweater industry. Its huge sales system has promoted the rapid development of the sweater enterprises.

But with the gradual maturity of the consumer market, the brand will become the dominant market.

The new sales channels of the sweater industry are mainly middle and high-end shopping malls, brand stores and so on.

For brand sweaters, it is a shortcut to set up a special store for large shopping malls and promote its popularity and reputation with the vigorous market.

When choosing shopping centres, enterprises can start with large department stores in provincial capitals, so that they can expand to the two or three tier market in the future.

Franchised stores, also known as professional shops, are the earliest form of apparel retailing, and many direct end facing sweater brands are developing in the direction of boutiques.

According to their brand characteristics, sweater enterprises should make a scientific and reasonable positioning of the channels, strengthen the diagnosis and management of the channels, find out the existing problems in time and deal with them, and constantly explore and excavate unique channels in the course of development.

Brand loyalty = "service +VI+ interaction"

In the process of sweater sale, if we can make the consumer's mentality in a state of happiness and leisure, the feeling of being at home will enhance their brand affinity and achieve the purpose of cultivating customer loyalty.

In the same way, if businesses still do not value the importance of terminal services as before, it will be hard to impress the consumers and make it difficult for consumers to buy and cultivate brand loyalty.

In the process of customer consumption, the first thing to do is to serve marketing, always make it feel a good shopping atmosphere, even if it can not immediately promote consumption, but also make the brand affinity rooted in the hearts of customers, and lay the groundwork for future sales.

Secondly, uniform VI and storefront decoration.

"Ordos Austria group" stores, shopping malls counters in the country's VI and decoration have achieved a high degree of unity.

Its first class store image and product display form a full range of visual stimulation during the shopping process. Noble and elegant shopping environment can make consumers memorable.

Thirdly, we must keep in touch with consumers.

Making brand is a long-term process, and forming a loyal consumer group is also a long-term process.

So this requires the sweater operator to look at all this from a long-term perspective and keep close contact with consumers after sale.

Finally, interact with consumers.

Follow up with consumers through e-mail, website investigation and telephone return.

This will not only make consumers' brand image deepen again, but also be able to get timely affinity.