"Olympic Games" Commodities Are Selling Well, And Nuggets Of Leisure Clothing Are Changing.

With the success of Beijing's bid for Olympic Games in July 13, 2001, the world will focus its attention on China and concentrate on Beijing.

The open China is increasingly in line with the international market, and the booming consumer market in China is emitting unprecedented heat.

The business opportunities brought by the Olympic Games are unlimited, and the market related to the Olympics is huge.

On the first day of the opening of the Beijing Olympic Village franchised commodity store, as of 6 p.m., there had been more than 4 yuan of "accounts", from the sales momentum of sports goods sales to the unprecedented bull market in Shaoxing Shaoxing Textile City, such as colorful flag cloth, national flag cloth and so on. We saw and felt that with the approaching of the Olympic Games, the domestic "Olympic Games" market was booming.

In addition to the organizers and participants of the Olympic Games, hundreds of enthusiastically enter the "Olympic state". There are still many businessmen and brands who are looking forward to the Olympic Games. They welcome the Olympic Games with another gesture in various Olympic franchise stores and shopping malls. Reporters can feel strongly in the interview as strong as the Olympic Games.

Nowadays, Olympic elements have undoubtedly become the highlights that can best focus on consumers' eyes.

Whether it is the use of symbols and patterns with special significance, such as the "five rings", "China India" and "Fuwa", and the promotional means of sponsoring the Olympic Games, launching commemorative monads, launching special events during the Olympic Games, or the frequent appearance of "Chinese elements" such as "China Red", Peking Opera mask, calligraphy, pandas and other "Chinese elements" on clothing products, people feel that the Olympic Games have really come to us. It has been unconsciously deepening our lives and changing the "fashion code".

Chartered boom: when the Olympics become a fashion

In July 22nd, Beijing ushered in the twenty-four solar terms of the Chinese lunar calendar, and began to enter the hottest part of the year.

Like the weather in Beijing, the sale of licensed products in the Olympic Games has entered a "hot selling period".

Reporters on the afternoon of July 28th, at the Olympic licensed merchandise flagship store at the Gong Mei building in Wangfujing, "Golden Street" in Beijing, the first floor of the Gong Mei building has become a sales counter for the Olympic licensed merchandise, and the counters and the front desk are crowded with customers.

According to the introduction, the business area of the Olympic licensed commodity flagship store is 650 square meters, which is the largest and most comprehensive Olympic merchandise retail store in China.

The store is filled with a variety of commemorative items with the theme of Olympic Games, which are sold according to the categories of toys, clothing, commemorative coins, handicrafts and so on.

Because of the special geographical location and the popularity of the "Gong Mei" commercial building, most of the buyers here are foreign or foreign tourists.

A young girl from Sweden looks at the schoolbag with Fuwa pattern, and looks back and down in front of the mirror and loves it. A young man close to 1.9 meter is hesitant to buy a large size or medium size dress. An African friend is consulting the salesperson with the unskilled Putonghua style of clothing, so the salesmen call volunteers to help serve as "foreign language shopping guide".

With the help of volunteers, a reporter interviewed a foreign tourist who was shopping for goods at the front desk of the clothing licensed Olympic merchandise. He said that he was here on a business trip to Beijing and bought T-shirts, Keychains and other small commodities to return to his family and colleagues.

When shopping, what he valued most was the merchandise with special Olympic logo or pattern, because "in this way, it can highlight its distinctive commemorative meaning and express its own mind".

Because of the hot weather, sunshade products, such as sun visor, are popular among foreign tourists.

There are also people from Beijing who are shopping here. Most of them are directed at the "flagship store" products and varieties. "We can't get into the Olympic village. We are not afraid of shortages and goods we can't touch."

A Beijing consumer said, "look at this T-shirt in my hand carefully. It has a Beijing 2008 logo on the front, and the back is a 2008 pattern made up of the doll of the Olympic Games. It shows a very strong Olympic flavor from inside to outside."

According to sales staff, children prefer Fuwa, while adults are fond of collectibles of pure gold and sterling silver.

Zhang Hongwei, director of marketing planning department of Beijing Gong Mei Group Co., Ltd., said that foreign friends bought more badges, clothing and plush toys, while precious metals were especially popular among Chinese people.

According to the analysis of the industry, the souvenirs are sold well. On the one hand, people are concerned about the integration of Olympic elements. On the other hand, many of them are designed by artists and have high artistic value, so they are loved by collectors and ordinary citizens.

According to Beijing media reports, in July 27th, with the official opening of the Beijing Olympic Village, the Olympic Village franchised shop was officially opened. At present, the store operates 11 categories of Olympic licensed products stipulated by the Olympic Organizing Committee, with more than 3000 kinds of flower and color products.

The first batch of athletes and delegations in the Olympic village were interested in the Beijing Olympic Games licensed products such as T-shirts, sun visor and commemorative badges. As of 6 p.m., more than 1100 villagers went shopping and consumed over 4 yuan.

In the interview, Ms. Pang, the shop owner of the Olympic Village franchised store, said that the athletes and staff who came to the franchise shop were particularly fond of the Olympic chartered products with Chinese characteristics. Among them, the Chartered T-shirts and sun visor were the two most popular products on the first day of the opening of the village.

"In the morning, a few French speaking consumers came in and bought more than 10 special T-shirts, and specifically pointed out that they wanted to dry fabrics quickly.

And several consumers from the Spanish delegation bought more than 30 visor caps with Fuwa designs.

"With the arrival of most delegations after August 5th, sales are expected to increase significantly," she said.

Although the villagers who came to shopping came from all over the world, using various languages did not trouble the franchisee's salesmen. Because there were many salesmen in the franchise shop who spoke English, French and Spanish, they could do their best to facilitate the "villagers" shopping.

According to the briefing, the Beijing Olympic Games currently has about 70 licensed commodity producers, 81 Olympic licensed merchandise retailers, and 60