"Made In China" Repatriation Brand

As the world's largest exporter of textiles, quite a number of "made in China" products are exported, OEM and sold back home.

A reality that can not be ignored is that in the pnational industrial chain, China's textiles account for only about 15% of the added value.

Yida group is one of the representatives of "made in China".

From hand embroidery to machine embroidery, enterprises have entered the top 100 textile and garment industries in China. Now, they are building "Yida" brand in the domestic market with strong R & D capability, technical level and quality consciousness.

In the first half of this year, its sales amounted to 500 million yuan, although it dropped by 20% compared with the same period last year, its profit increased by 15%.

At present, the average profit rate of the domestic textile industry is only 3%-5%, and the profit margin of the company has climbed from 7% last year to 10% this year.

Wang Jinguang, chairman of the board of directors, said that in developing foreign trade, we are developing rapidly and developing our own brand in the face of the domestic market.

Everyone knows that the Chinese market is the fastest growing market.

It was 2004.

When a local supermarket went out of business, it was only prepared to run a product display window after the product was sold.

In the morning of August 2nd this year, the reporter came to this seemingly exclusive store. Although it was selling low season, in less than half an hour, 8 groups of customers came to the door, and the 5 batch reached a paction, with a paction volume of less than one hundred or two hundred yuan, and more than 800 yuan.

Last year, the sales volume of the store with 1200 square meters of business area amounted to about 15000000 yuan, that is to say, sales of more than ten thousand yuan per square meter.

"Wendeng is only a county-level city, with an urban population of only about 200000 people.

We didn't expect such a high sales volume.

Zhang Pengchao, deputy secretary of the Party committee of Yida group, sighs.

The reality is that this explosive sales also exist elsewhere.

In 2007, in Heze, Yida's store sold about 6000000 yuan.

The price of domestic textile products is 10% higher than the average export price.

The market survey of "Yida" shows that at present, the consumption of household beddings is up to 20 billion yuan per year.

100 of them can't satisfy such strong demand.

Relying on the broad domestic market, "Yida" has readjusted its market strategy. With the help of the provincial strategy of "docking the East and West and breaking through Heze", they invested 150 million yuan to build an industrial park in Heze, and then invested nearly 800 million yuan.

This decision is equivalent to building a bridgehead leading to the domestic market.

It has developed to more than 400 stores.

Their goal is that by the end of this year, there will be 500 stores in the country, 650 next year, and 1000 in 2010.

On the afternoon of August 1st, the reporter saw Zhang Peng overtime. He was giving a mobilization meeting to the staff of the group's international trade department.

After the meeting, the business backbone of the original foreign trade companies will be pferred to the domestic trade department. The main task is to promote the group's exclusive store plan.

Zhang Pengchao said that this is the third batch of Yida's foreign businesses turning from inside to outside. "We are now using greater energy than foreign trade to do domestic sales."

At present, domestic sales account for 20% of the total sales of Yida, and the forecast will reach 30% by the end of the year.

"By 2010, the proportion of our domestic sales will reach 50%, and we can truly achieve two domestic and foreign rapid steps."

Zhang Pengchao said.

Entrepreneurs say

Based on China, we can truly look at the world.

Zhang Pengchao (Deputy Secretary of the Party committee of Shandong Yida group)

Where is the big market in the future? Enterprises should not only use their eyes, but also use "eyes".

With the development and growth of "made in China", only by looking at the long term and aiming at the two markets at home and abroad, can we grasp the most potential market and win the initiative and achieve greater development.

At the same time, we must see that opening up the domestic market is not an easy task. We need to invest more energy and more capital, and we need to establish brand awareness.

To realize the pformation from "made in China" to "made in China" and win the global market, the Chinese market deserves special attention.