Dealer'S Way: How Much Should The Festival Be?

For holiday preparations, many dealers may have had the experience of "depressed": due to poor planning, insufficient stocking, when the fastest selling products, inventory, but found that no products can be sold.

At the critical moment, "losing the chain", the money earned is not enough to earn enough money. It really makes people sigh with regret. On the contrary, some dealers, because the market situation is too optimistic, carried out a large number of inventory before the festival, so that inventory is greater than sales, resulting in product backlog. After the holidays, it has to bite the teeth to deal with, so that people are very "hurt".

It can be seen that the holiday preparation can neither be too much nor too small, but must be moderate.

Then, how can we find a reasonable balance of stocking?

In fact, to solve the problem of holiday preparation, as a distributor, first of all, we should analyze what factors will affect sales during the holiday season, and according to the extent of its impact, combined with the market reality, we can make a stock preparation arrangement, so that we can achieve a suitable inventory.

Then, what are the factors that will affect the stocking during the festival?

1. Weather factors.

Although festivals are roughly the same on time each year, sales of holiday products are likely to "depend on the weather."

If the weather is better, the product may be "concentrated outbreak"; if it rains or snows, it will affect the customer's street rate, which may cause sales to fall into a low ebb.

Therefore, before the festival, we should pay attention to the weather forecast, make reasonable stock according to the weather conditions in the locality, and avoid the risk of overstocking as far as possible.

2, the level of local economic development.

Dealers sell more and less holidays, and combine with the local economic development. The areas with high economic development tend to have strong purchasing power and may have a sales climax. Therefore, warehouse preparation and bulk preparation are needed.

At the same time, according to the level of local economic development, we can also optimize the product structure, that is, during the holiday season, we should have more middle and high grade products to maximize the profit of the market.

On the contrary, for the regional market with relatively backward economic development, it is necessary to have a moderate amount of stock, especially for medium and high grade products.

3, fashion.

The reason why many products can break through during the holiday season is often related to the media's rendering and enterprise terminal, so as to give people a kind of "selling" momentum or atmosphere, and most consumers have a herd mentality. Therefore, it is easy for them to focus on purchasing products with high rate of distribution and active products at the end.

In addition to the above external environmental factors, the following enterprises' internal environment will also affect the stocking of dealers.

1, logistics and distribution.

Due to factors such as weather, concentrated pportation and holiday vehicle outage, during the holiday season, if the logistics distribution is not well coordinated, it will affect the stocking of dealers more or less.

Therefore, dealers are required to make use of self introduction and advance delivery before the holidays to avoid shortages and shortages due to insufficient pportation capacity.

2, promotion policy.

During the holiday season, if manufacturers launch a more effective policy of pressing goods that are more suitable for the market, they will quickly pull the products in the downstream channel and stock them, so that the products will be quickly spread to the market and promote the rapid increment of the market. This is actually the best time for stocking the dealers. But in terms of stocking quantities, we must combine the market and combine our capabilities to avoid being "indigestion" and even lose due to the fact that they are out of stock.

3, channel business attitude.

A product, if the dealer has good customer sentiment and ingenious policy drive, then the downstream distributors actively sell, and the terminal operators actively sell, will also allow product sales to achieve a breakthrough in quantity and quality. Therefore, if the product is in the import and growth period, the incentive policy is full of temptation and the channel profit is sufficient, then the product sales will reach a "blowout". Therefore, in this case, the dealer must have stock in order to prevent his competitors from drilling the loopholes, and let himself "play the game with nothing."

In addition, apart from the above and internal factors affecting the stocking of dealers, as for the holiday market, how much goods should be sold by dealers, and sometimes it depends on the size, strength and market planning, control ability and innovative actions of dealers. Therefore, we should comprehensively analyze and treat the holiday market in a flexible manner according to local conditions.