How Do Distributors Choose Products That Are Well Distributed?

Distributors selling products are a very intelligent challenge "final" campaign.

In this "campaign", some dealers earned a red face, and some dealers were secretly hurt by God.

The same effort, why is the result so different?

In addition to having a significant relationship with the dealer's specific operation, it has a direct relationship with the choice of distribution products.

So how do dealers choose to sell products correctly?

　　把好目標企業的關　 

Although the success or failure of investment and distribution is not determined by enterprises, it is self-evident that the role of enterprises plays a decisive role.

Because enterprises in the brand, products, services and many other aspects of "for" and "no", will eventually be exposed in the market.

Therefore, some enterprises provide the "bright Avenue" to the dealers, while others have "beautiful traps" for them.

Dealers need to use "head" to choose the distribution products, especially in the following aspects.

The details are as follows:

　　一、企業運營是否健康穩定 

A surnamed dealer in a certain city of Hunan has been hit by the instability of business operations: in July, he signed a contract with a sound company, and renovated five stores in one commercial street, a prosperous shopping mall and so on. The purchase was nearly two hundred thousand yuan.

Less than three months after the opening of the business, the company took a full stock withdrawal and forced the brand to withdraw from the market.

Brands, products and services suddenly became helpless orphans, making Mr. Li a terrible dream.

Even if the "probationary period" is not yet full, it is necessary to "hit the road".

Therefore, when choosing distributors, dealers should conduct a thorough investigation and comparative analysis to ensure that their operations are healthy and stable.

For example, enterprises are state-owned enterprises, foreign enterprises, Sino foreign joint ventures, private enterprises or others, which need to "break the pot to ask the truth". If state-owned enterprises have high trust, they need to carefully discriminate their business management, product development, after sales service and so on. If foreign enterprises are large groups or nobody, they also need to think twice before avoiding cheating and enjoying themselves. If private enterprises should know whether they are private enterprises or friends, they should know their financial strength, operation history, current operation and human life, so as to avoid becoming the next "Mr. Li".

　　二、擁有工廠還是產品OEM 

In the above case, Mr. Li sells products that are OEM, so it is easy for partners to get "hit the nail on the head" and "take two shots".

At present, the OEM of household appliances is very popular, such as sound, DVD, water heater, rice cooker, induction cooker and so on. OEM is not unusual.

So, is the product OEM enterprise not trusted?

Dealers must not be so hasty.

Admittedly, enterprises with factories have low credibility, but enterprises with OEM products also have their advantages. Enterprises do not need to spend energy on managing factories, but only by monitoring the quality and design well, they can go all out to promote brand marketing.

Such examples are everywhere in society.

Therefore, when inspecting enterprises, dealers should grasp the key point of the problem, that is, what is the development of enterprises, whether they are healthy and stable, or are there many sticking points and crumbling?

Generally do not give quick consent to factory owned enterprises, but reject OEM enterprises immediately. After studying and comparing them, throw "Hydrangea" again.

　　三、生產能力強大還是弱小　 

Mr. Zhang of Taizhou, Zhejiang, sells a brand of range hood and sells well in competition.

But the good news is not long, because the company has a huge loophole in the procurement, resulting in a decline in production capacity, and watched naked goods, had to change the distribution of other products, lost good business opportunities.

The "killer" of losing goods to competitors.

The above is just one way to break the goods.

Other enterprises such as: 1. Small enterprises, low production capacity; two, some business owners often travel abroad, a stay for two or three months, also stipulates that no signature is not allowed to order production, resulting in delays in business opportunities; three, some enterprises OEM situation is particularly good, resulting in a very long row time, goods can be said to be "forced."

Obviously, the inspection of the "strong" and "weak" of the enterprise's production capacity also needs to be measured from many angles.

　　四、產品質量是否整體過硬　 

It is obvious that the quality of products is good or bad.

My friend, Mr. Huang, struggled for several years in Guangzhou and made some money. He opened an electrical appliance store in the countryside of his hometown in Henan.

Due to the influence of capital, local consumption level and remote location, the distribution of TV sets, VCD, washing machines, gas stoves and so on are second line products. After the sale, there are some problems with some products.

Over time, in the villages and towns it was "widely spread" that the shops sold by Mr. Huang were all inferior goods, and the patronage of people was decreasing.

In fact, whether it is first-line products or second-line products, first of all, we must ensure that the quality of products is excellent, and this is not enough for many enterprises.

Dealers' "eye piercing eyes" must be made good use of here.

In addition, while ensuring the quality of products, dealers also need to talk about the after-sales service with the enterprises.

　   五、產品單一還是推陳出新 

Mr. Ye of Dongguan, Guangdong, sells a brand of water heater. The design of the product is very fashionable, and it is quite convenient to operate.

For a while, the sales were fantastic. But a year later, there was no new product coming out. At that time, the water heater product on the market was already "a hundred flowers bloom".

Product is single, R & D capability is not strong.