Sales Should Be Based On "Sales".
There are many theories about marketing in the market, such as refined marketing, strong selling theory, value marketing theory, effective marketing theory, etc.
After listening too much, people will think, argue and pursue.
In the primitive society where the exchange of personal goods began, marketing has existed in people's lives. The circulation of thousands of years has been deepening and constantly upgrading or settling.
The Chinese have a good habit of taking the essence and removing the dross.
Today's society is an economic society, and the marketing related to the economy -- the final process of commodities is particularly important.
I have not only been in the real estate marketing for more than 10 years, but I have seen "pig running".
In the past, too long ago, people call it history. People who write history are often controlled by others.
I do not want to make too many judgments or limited abilities for the future.
In the 98 year, Wuhan had "South Baoan and North evergreen".
The two giants dominate the north and the south, when the so-called marketing is to tell consumers the size of the house, prices and other economic indicators.
The agency was not the mainstream at that time, and it was a bit of a time when it was a bit of a routine. The salesmen of that year were fortunate enough to have a new Hung Kai's marketing treasure (handwritten copy).
In general, the customer manager was stupid and naive at that time. Marketing was deceiving and coaxing at that time, that's all.
In the twinkling of an eye, around 2002, local marketing companies were able to develop rapidly in their professional fields because of attracting more foreign forces or the establishment of foreign elites, and their planning ability was gradually valued. The advertising creative industry was initially established in the real estate industry.
With the increase in the number of flats, marketers are reused by real estate tycoons.
The marketing of that year is "recruiting", and it is sure to "eat fresh food all over the world".
In 2003, foreign real estate professional marketing agencies entered Jiangcheng, bringing two different modes of Taiwan and Hongkong. The typical representatives were World Union and Jinfeng Yi residence. At present, they are still active.
At one time, all of them must kill stunts.
The continuous prosperity of the market and the constant refreshing of the new price have made many real estate marketing heroes. The marketing of these two branches is long, and the strategy + creativity + process is all the same.
05, from 06 to early 07, the market situation is good again, and the real estate prices of all districts have been rising. The rich tourists base has begun to play a lot of marketing. Many new concepts and new models emerge in an endless stream. After winning a great victory, it is inevitable that all kinds of marketing theories mentioned above emerge as the times require.
At the end of 07, along with the introduction of bank mortgage policy and the "Wang Shi crutch", the market is flying, and the market is flying down. After the spring tide recedes, it often reveals the essence of things. At a time, the price has become the killer of some people. It has become the killer of some people, shaking the three inch tongue, putting the grim situation on the table, lobbying developers to reduce sales, and competing with each other is the gorgeous clothes of every discount. You have the "youth home ownership plan", I have the "youth home ownership plan", you have 10% payments, I am 30 thousand paid, and finally you fight 10 percent off, I fight 17% off.
The price war in the household appliance industry has a repeat trend in the real estate industry.
In the past, when the market changed, we could not cope with the changes in the market.
Once the first lie is to be uncovered, the next lie will be continued. Many people are obsessed with creating various views or lies, and they are self obsessed and difficult to extricate themselves from truth.
Because previous sales and prices have blinded their keen sense of smell and eyes, people often do not want to admit their mistakes. Therefore, they need to create new ideas from other sources.
But repetition of one thousand lies is also hard to become true, because marketing ultimately needs to be tested by facts.
In fact, people often try and make mistakes for two reasons.
First, it is very complicated to see simple things. Two, it is very simple to see complex things, so marketing is also a result of injustice. If marketing is divided into planning + sales (agency personnel can be explained, advertising assistance).
When people are in a good market, they are willing to plan and write a great deal of writing. Indeed, there are many new concepts and viewpoints. Sales also make customers look at customers too simply because of the difficult attitude of the housing market. In the view of personnel, they are also planning and selling less. Because of the lack of attention and promotion in the long term, fewer and fewer people are willing to make efforts in marketing, because planning is the mainstream.
However, when the market is declining, everyone is aware of the importance of sales. However, because of the long wind of heavy weapons, the sales warriors, such as "the banner of the late Qing Dynasty", have nothing to do with their hands.
The reason is self-evident. The two words of marketing fall down to "sell" and "camp" is subsidiary. Planning itself is a relatively simple process. It is constantly deified by people who are interested in it, selling without templates, and without rules, but often at random.
In today's market or future market, marketers should be a little bit more astringent, do more real things, talk less about empty talk, truly do marketing personnel's duties, do a good job in marketing, and marketers are not gods. Once people know that "God" is actually an individual, he is even inferior to ordinary people.
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