Event Marketing: Punctual Luck

Success requires three factors: diligence, wisdom and luck.

Such as public relations, event marketing, marketing planning do not work in the farmer's land, diligent, accurate timing, intelligent planning at the same time, but there must be some luck.

Now let's read some well-known marketing cases.

If God lands on the ground, Mengniu drinks.

Shenzhou six manned spaceship will be launched by the Long March two F rocket.

The Long March two F rocket is a launch vehicle developed on the basis of the Long March two E type "long 2 bundles" rocket. It is the only rocket to launch a manned spaceship in China.

The reliability index of the Long March two F rocket reached 0.97.

If Mengniu catch up with that 0.03, the final result is Shensi VI landing, Mengniu "raise your right hand, cheer for China!"

The poster is estimated to be waste paper, which hangs out in the warehouse, not to China, but to look for it.

The bid is not successful, coke is not coming.

In Moscow in July 13, 2001, Beijing, China, defeated the other competing cities by exceeding second Toronto's 34 votes (56 votes) and won the right to host the 2008 Olympic Games.

But don't forget, September 23, 1993, Monte Carlo.

Beijing, defeated by 2 votes (43:45) in Sydney, Australia, brushed aside the right to host the 2000 Olympic Games.

History always repeats itself. To catch up with history in 2001, Coca-Cola is the first to be happy.

The "golden cheering" Coca-Cola Olympic theme commemorative can be scrapped. Congratulations on the abolished advertising, are they still useless?

Cats and dogs don't eat. The boss can't paint.

Fu Ya boss will be peace, he is a chemical expert origin, from the formula, raw materials, production, have their own, paint has no poison of their own psychological mirror, so at that time, North and South Consulting Co., Ltd. Qin Quanyao old rabbit and he talked about drinking paint, Jiang Heping really killed.

No, people do not drink, advertise, use kittens and puppies to drink paint to prove the environmental health of Fu Ya.

I don't think so. At the scene of the activity, kittens and puppies do not kill them, and the members of the small animal protection association scramble for small animals.

When forced to do so, Jiang Heping said "I drink", and he drank the bottle paint.

The problem is that if a pig or a cat or dog is not choosy eating the paint, even if it licks, there will be no market legend for Jiang Heping's boss.

Wenchuan does not quake, coke Red China

In May 1st, the Olympic Games countdown to 100 days. In May 3rd, the Olympic torch will arrive at the mainland, and finally it will start the whole nation's boiling journey.

Therefore, Coca-Cola, who played sports marketing and played around the world, played a "Red China" event planning. First, it was a creative short film of the Olympic Games. The skyscraper's super red carpet was sensational throughout the city from April.

We can not imagine May 12th, the Wenchuan earthquake, China's national mourning, the whole nation's white grief, the yellow ribbon of love, and the national mourning day in from May 19th to 21st. How dare you go to "Red China" again in Coca-Cola?

This time Coca-Cola didn't pick a good spot, but luck was not at home this time.

At the beginning of May, the long-term cooperation partners of the north and South Tong company needed the public relations cooperation, the strategy was worked out, the way was straightened out, the relationship was found, the public relations manuscript was sent to the half. In May 12th, the Wenchuan earthquake in Sichuan, the implementation could only be stopped.

Event marketing is just like this. It is a matter of God's sake and God's sake. Mengniu, Coca-Cola, Fu Ya and "Red China" are actually gambling.

So in addition to the most adequate preparation for Event Marketing PR, sometimes it is really punctual and needs a little bit of luck.