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The Rapid Rise Of Clothing Retailing Industry

2008/8/11 13:50:00 48

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After 7 9 exciting preselection matches, the ninth CCTV model TV contest "the Nash Cup" Fujian qualifying match is coming to an end, and the last game will be opened in Quanzhou, the headquarters of the regional headquarters in August 11th.

On the same day, he will also hold a grand meeting of the media, entitled "the rising trend of retail." at the same time of holding the contest preliminaries, he will announce the pition from multi brand management to the current single brand and make full efforts to create a strategic adjustment for the professional retailers of own brand clothing, and elaborate the process of the rise of the national fashion retailing industry to more people, and deduce the course and brilliant idea of "making more people fashionable."

The tour of model competition is wonderful.

Since June 28th, Nochi has rushed to Quanzhou, Xiamen, Guangzhou, Nanchang, Hangzhou, Nanjing and Fuzhou to collect local T elite, which has aroused strong repercussions in the competition area and throughout the country, causing a T fashion storm in summer.

According to the statistics before the competition, nearly 1000 entries were signed, although some players failed to participate in the competition. After 7 matches and 9 preselection competitions, the number of competitors has reached more than 1000. In addition, with the battle of Quanzhou ending, the number of participants is expected to reach 1200. Judging from the number of participants, the attention level of the Fujian area is obvious.

From Quanzhou to Quanzhou, the Noci road tour, before the Olympics, the splendid performance of the Fujian competition district has made the community, the news media and the Organizing Committee of the CCTV contest more attention, which can be seen from the heat and heat of the television, newspaper and network reports.

And the 11 day in Quanzhou again, it is the end of the Fujian tournament preliminaries.

From the perspective of the appeal and influence of the contest, the Fujian area, which has been named and actively participated in the competition, has become increasingly prominent.

There are many contestants and professional models who have participated in other types of model competitions in the list of competitors. There are many middle-aged and old players who have participated in other models. The athletes from all over the country, even from Nigeria, Macao and Taiwan, and foreign players from Fuzhou. Moreover, the competition between the Quan Zhou Railway Station and the Quan Zhou Railway Station also attracted the judges of the last national finals and the top ten national costume designers Wang Yu Tao.

All of these prove that the trend of CCTV's model TV competition is beginning to grow.

Fashion to see the rise of the national fashion retailing industry

On the day of the Quanzhou qualifying match, he also arranged a media meeting to upgrade the corporate brand. At the same time, he held a large model T stage show, explaining how he combined perfectly with the CCTV model TV competition, what kind of development plan and brand upgrade.

It is reported that the aim of this conference is to promote the strategic adjustment of the regional brand from a multi brand operation to a single brand, and strive to build a strategic adjustment of its own brand clothing professional retailer. That is to say, on the basis of the successful experience of hundreds of garment brands in the past, it gradually unified the commodity into a single, self owned clothing brand, and continued to maintain and build the two trade names of "N&Q" and the "first" brand retailer.

In recent years, the international fashion retail giants have landed in China, and some domestic apparel brands that have been customized through Internet marketing have also developed rapidly. The garment industry which is represented by Min clothing enterprises and the fashion industry that is popular in the domestic clothing industry to achieve rapid expansion has matured. But in recent years, the Spanish apparel brand ZARA has been rapidly rising with its fast supply chain adapting to the changing fashion, and has established a unique banner in the domestic apparel industry.

"Through the development in recent years, through managing and selling hundreds of brands of clothing, we have gained some successful experience in the daily operation management, personnel training and brand building of garment retail, and with reference to successful experience of some international fashion retailers such as ZARA, through continuous exploration and trial, we have begun to unify the commodity brand from the beginning of this year into a single private brand, and strive to build the first SPA fashion retailer in China," said Ding Hui, chairman of the group.

He also revealed that in the next few years, he will steadily enter the market of women's wear and children's clothing, and gradually control the industrial chain from the retail terminal through the layout of industrial parks.

And for two years holding hands on the CCTV model TV contest, he also gradually promoted the fashion that has been advocated to a certain height. Choosing the brand promotion media meeting and the contest preliminaries together is also ingenious and unique.

It is reported that at the same day's media meeting, Notts will also release its new version of the advertising film, a new interpretation of "let more people fashion up" course and brilliant idea.

From "insisting on eight profit margins" to "parity, popularity, variety" and then to "let more people fashion up", as a whole, he has always been able to provide affordable clothing to customers.

Tang Yuanzhang, director of the regional brand center, said.