Scanning Of Olympic Selling Points In Beijing Children'S Wear Market

The 2008 Olympic Games is the most anticipated event of the Chinese people, and the garment enterprises are also struggling to catch up with the Olympic craze, and children's clothing enterprises are no exception.

Because of the Olympic Games, in order to prevent the autumn clothes from reaching the Beijing market, the children's clothing brands in Beijing were all ready for the autumn new clothes. This year, the autumn dress listing in Beijing is earlier than last year. When the time goes to the early August, some brands have begun to promote summer clothing, and the thinner autumn dress has been sporadically mounted.

In shopping malls, the smell of the Olympic Games is very strong. The price tag of many languages has already been made by many shopping malls. All kinds of exhibitions related to the Olympic Games have deepened people's feeling of coming to the Olympic Games.

In terms of children's wear, children's clothing brands have been preparing for the Olympic Games since the beginning of the year. Most children's clothing enterprises focus on the use of Olympic elements in the product development and style design in 2008, and launch the styles and patterns associated with the sports concept. With the Olympic Games Dongfeng, the spirit of sports, health and vitality is pmitted to consumers. This has become a hot topic in the design of children's wear this year.

In this year, children's clothing market and the theme of the Olympic Games are favored by consumers. Among them, the children's clothing of sports series and Olympic Games has become a highlight of this year's children's wear market.

Another phenomenon that can not be ignored is the widespread concern of Chinese elements. Children's clothing brands have noticed the consumption ability of overseas tourists this year, and children's clothing with Chinese characteristics will undoubtedly become a hot selling reason.

During the Olympic year, many young couples choose to give birth to Olympic babies this year. The Olympic year's Olympic baby has become the envy of many people. When many Olympic babies were born, they also accelerated the consumption of children's clothing.

The market for baby products is hot. When the reporter visited the market, the owner of a baby store also said that there were more people buying baby clothes and their supplies in recent years. This was mainly due to the fact that some people chose to have children this year, so that they could catch up with the special Olympics.

Meanwhile, infant products in the shopping mall are also showing a hot phenomenon. Parents are often seen to come to buy baby products. This year is a bumper year for many baby products brands.

At the same time, during the Olympic Games, more children's clothing enterprises use the concept of the Olympic Games, plan the Olympic economic marketing strategy, and launch various marketing activities, marketing and public relations marketing measures that focus on the Olympic Games, so as to promote the related styles and series of sports concepts, which will become a major business opportunity for children's wear market this year.

Many shopping malls also took an active part in this business opportunity. They hung small Olympic flag and lalibao in the shopping mall, and some shopping malls were collecting paintings from the Olympic Games, which opened a prelude to the cultural promotion of shopping malls.

The Olympic Games opened the door for the world to understand China. It also provided opportunities for Chinese enterprises to understand the world. Many children's clothing brands attached great importance to this opportunity to enable themselves to enter the new field. We expect more children's clothing brands to seize this opportunity to take a new step.