Clothing Dealers Can Not Be Ignored In The Industry Development Force

Apparel retailers, whether they are agents in the wholesale clothing market, or retailers in clothing Supermarkets, or all kinds of franchisees, communicate with garment enterprises and market, so that products can be quickly pmitted to consumers, and play a positive role in the supply and demand links of garment enterprises and consumers.

The constant expansion and growth of this team also naturally form the basic elements of our clothing distribution and retailing.

In the past 30 years of reform and opening up, China's garment industry has been developing rapidly. With the sustained and rapid economic development, the demand for clothing consumption is also expanding, which has become the driving force for the development of China's garment industry.

As a result, China's clothing trade volume is increasing year by year, which accounts for 9.5 to 10% of the total retail sales in China.

It has to be said that the growth of the garment industry is inseparable from the efforts of terminal retailers, namely, clothing dealers. With the rapid development of the garment industry, garment distributors also need to grow and develop. What bottlenecks have they encountered in the development process?

How to solve it?

What will happen to them in the next few years?

With these questions, we interviewed Wang Zhuo, Deputy Secretary General of China Fashion Association, and asked him to answer for us.

China's garment industry has been developing rapidly since the early 80s of last century. It has been rapidly upgrading at an extremely rapid speed. So far, China has become the largest clothing producer, consumer country and exporter in the world.

In the 20 years of development of the industry, "insisting on market demand as the driving force for the development of the industry" is its fundamental point. The huge potential of the market has also led to continuous changes in the field of clothing business circulation in China, and gradually emerged business groups such as franchisees, agents, distributors and wholesalers.

In the process of practice, they groped out their own sales models and sales channels. These patterns and channels are also varied. Some private brands, own factories, have their own clothing direct selling stores; some do single or multiple brand clothing agents; others only join brands; some only have display shops in the clothing wholesale market, and supply to lower level agents; others not only have the above business practices, but also have sales counters in large department stores.

In the downstream channels of clothing industry, according to the current work situation, there are many divisions for people engaged in clothing sales.

From the business mode, there are wholesalers, retailers, wholesalers and wholesalers; from the sales area, there are regional agents, single store franchisees and multi store franchisees; from the business premises, there are wholesale markets, large shopping malls and private establishments; from the agents, there are single agents and multi variety agents; from the sales form, there are single operation, trusteeship and authorized operation.

At present, in China's clothing market, these agents, franchisees, wholesalers and distributors are engaged in a variety of marketing behaviors. The Chinese Apparel Association collectively referred to this group of people as "China's clothing distribution retailers".

As early as 2005, the China clothing association had relevant data. In 2005, the annual sales volume of the retailers nationwide accounted for more than 5 million of 1265, 10 million to 30 million of 793, and 185 of 30 million.

With the continuous development of China's garment industry, the number of retailers in the country has doubled. According to the statistics of the National Bureau of statistics, the retail sales of clothing sales have increased year by year, accounting for 9.5~10% of the total retail sales of the country.

It is not difficult to see that the strength of China's clothing distribution retailers is growing. With the pulling of domestic demand and the prosperity of the clothing market, the group of people engaged in terminal sales has played a more and more important role in circulation channels.

On the one hand, the retailer has a large scale and a large number of people. On the other hand, the distributor retailer has a direct consumer oriented role.

It can be said that their importance in the clothing industry is no less than that of clothing manufacturers.

Wang Zhuo said that clothing distributors, whether they are agents in the wholesale clothing market, or retailers in the clothing Supermarkets, or all kinds of franchisees, have communicated the clothing enterprises with the market, so that the products can be quickly delivered to consumers, and have played a positive role in the supply and demand links of garment enterprises and consumers.

The constant expansion and growth of this team also naturally formed the basic elements of our clothing distribution and retailing. They should naturally become bigger and stronger in the process of development, but they are also faced with problems and difficulties.

First, the issue of corporatization, standardization and scientization.

Clothing distributors in China usually start from individuals. When they make famous agents in the clothing market and open many stores, they are faced with a topic that turns from personal behavior to corporate behavior.

Personal behavior is entirely based on personal feelings to manage its own storefront, by personal sense of purchase, and at the same time, after running several stores, it is necessary to write various regulations such as marketing, management, daily work as a system, which is to pform the operation of individual intuition and scattered experience into standard operation system.

The scientific and systematic management of this management is required by the corporatization of individual behavior.

Two, the opening of business vision and the adjustment of business ideas.

The eyes of our clothing distributors are mostly limited to the domestic market, and there is not much communication with foreign clothing distributors. The management of the market and shopping malls is also the same. They are faced with the problems of social exchange, industry exchange and the exchange of vision and ideas.

In fact, for clothing dealers, they will face the problem of defining their future development direction, which is the biggest problem they encounter in the development process.