Characteristics Of Future Dealer Development

In China's specific historical and geographical environment, distributors have specific value in China, and the role of distributors in commercial circulation is irreplaceable.

There are 6 characteristics of future dealer development:

1, professionalism will be enhanced, and many dealers will now greatly reduce the phenomenon of brand products in different industries.

2, the further differentiation of dealer groups will be carried out by powerful distributors, which will carry out the functions of marketing and channel operation, and after-sales service, so that they will become super dealers. Other distributors will become specialized capital platforms and logistics contractors designated by manufacturers, and other dealers without funds and networks will inevitably face the fate of delisting.

3, the equal status of distributors and manufacturers will be gradually achieved.

Now there is a very unreasonable phenomenon -- the cooperation agreement between manufacturers and distributors is unilaterally formulated by the manufacturers, and the "unequal agreement" is signed and sealed by the distributors directly.

4, with regional distributors as the main, because of the development of chain formats, many dealers cross regional management. Due to the differences in regional consumption and the complex logistics status, the future dealers will be regional management as the absolute majority.

5, dealers become more channel and brand service providers role positioning; because of the gradual dilution of the capital platform, the concept and function of dealers will be gradually diluted, and increasingly prominent is the service bridge as the three channel of distribution channels, manufacturers and consumers.

6, dealers with brand will enjoy more resources in cooperation with manufacturers, and no brand dealers will lose more opportunities for development, and the gap between them will continue to increase.

Since ancient times, there is "no business barrier" argument, but in the new era, the dealer group will undergo a great degree of differentiation. Just like in ancient times, some have become a century old shop, while others are always on the streets, and live in the hard life of wind and sunshine.

Brand strategy is indeed an obvious watershed for dealers. Strong and weak, advanced and backward are clear here.