How Do Garment Dealers "Reverse" Manufacturers?

In the increasingly fierce competition today, many manufacturers are likely to replace dealers or make new marketing policies to protect dealers in order to safeguard their own interests. So how can dealers maintain their own interests or save their own sites by laying eggs?

Let's look at a case first.

Shijiazhuang long long Industrial Development Co., Ltd. started acting double star series sports shoes and clothing since ten years ago, but with the increasing saturation of the double star in Shijiazhuang market and the continuous occurrence of fleeing phenomenon, he has abandoned the double star and embarked on the road of independent development.

As a result, overnight, more than 100 friends of the subordinate shops were all changed the next day, and thus made the first brand of Chinese shoes and clothing chain - pilus.

Let's not comment on the right and wrong of Yalong and double star, but this classic case of treason has guided a bright path for our clothing dealers struggling in the bitter sea.

Now, let's talk about how clothing manufacturers can reverse manufacturers.

Here, I want to first clarify that I am not teaching the clothing dealers any wrong way. I am just thinking from the dealer's point of view, so that dealers can do a good job in the regional market, and become an irreplaceable person in the market, so as to protect their own interests.

In the game between dealers and garment manufacturers, manufacturers are in a strong position, so if dealers want to stabilize their own territory, they must do something and do something wrong.

Next, I will elaborate from the two aspects of clothing wholesalers and brand franchisees.

Clothing wholesalers are generally located in large garment wholesale markets all over the country. After years of development, clothing wholesalers often have a relatively stable sales network, but also have extensive connections.

However, its maladies are also obvious: the sales network is looser and the control of the offline customers is insufficient; there is no perfect product system, a single product line, often driven by the interests of the baton; no qualified sales team can be carried out in fine market; the unforeseeable ability of the market prospects is often subject to the manufacturer; it is unsuccessful in sales, and is satisfied with the status quo.

Now, let's see how the "anti friend" business operates.

First, in 90s, with its strong advertising offensive and forward-looking market vision, the pair occupied most of the sports shoes market and extended the product line to sportswear.

And you long chose the excellent shoes and clothing company -- double star.

Second, he has actively built his own sales team. After completely decoupling from the two stars, he has already had a mature sales force, whose backbone members are on average 28 years old, who know the shoes and clothing market in Hebei.

Third, with its strong terminal advantages, you long dug continuously excavated the market blank points, and finally formed the control and foresight to the market.

Fourth, after achieving certain achievements, he did not satisfy, but constantly strengthened cooperation with the two stars. At the same time, he obtained the agency power in Xingtai, Hebei and Hengshui, and achieved remarkable results.

Through the above analysis, we can summarize the experience of you long:

1, choose an excellent shoe and clothing enterprise instead of being driven by interests.

2, actively build their own sales team, through the sales team to carry out meticulous market operation, so that manufacturers realize the complexity of changing the dealer and the risk of new dealer operation ability.

3, actively tap the market blank, go out, change from "traders" to "traders", and finally grasp the market vane.

4, keep the steady growth of sales volume, get the trust of manufacturers, and constantly consolidate their sites.

5, continuously enhance the brand awareness in the local market, from agent brand to brand agent.

Of course, besides our clothing dealers, we should establish and improve the risk prevention mechanism and prepare for the rainy weather so as to cope with the two-way risk between the terminal and the manufacturer. The sales center will sink and move to the front of the manufacturer and gradually grow into a regional hegemony, so that the manufacturers will never find another big customer. The formation of a perfect product (brand) sales structure will make it difficult for any brand or variety to survive alone.

Relative to clothing wholesalers, clothing franchisees are walking the way of brand chain stores.

But after development, why are many shops booming, and many shops are closed?

The disadvantages are there: first, there is no detailed assessment and recognition of the franchisees, and only the merchants' advertisements are used to judge the manufacturers. Eventually, many of the franchisees go astray and go back to the road. Second, early preparations are not enough. Good shop location, exquisite shop decoration and meticulous salesperson training are all the cornerstones of a shop's prosperity in the future. Without a foundation stone, the building is unstable and will fall down in the future. Third, there is no clear understanding of the market, unfamiliar with the fashion industry and blindly following the trend. Fourth, there is no statistics and analysis of the market data, what goods are sold by the manufacturers, what products are sold, there is no foresight and control on the market, and fifth, do not make progress and meet the current situation. Let's take a look at brand franchisees.

Next, let's take a look at the operation of the store: first, the preparatory work of the store is adequate. The opening and opening of a shop are all done through detailed location and assessment. There are detailed analysis of the business circle, adequate training for staff, exquisite decoration of shops (reference standard VI), and finally, when you open shop, you will have a lot of experience.