"Gospel" For Home Textile Dealers: Platinum In Small Towels

Recently, I was consulting a world-class towel enterprise. Towels have become a major topic of conversation with my friends. Once I went to a 40 year old old friend's house, I took a few of the towels in the towel. I didn't think that a few small towels made the business elite feel great emotion. "I thought there was nothing pleasing to me in the world. To tell the truth, I was close to the year, and I have never seen such a good towel, let alone use it".

In this regard, I have already seen the weird thing. When time is money, we are turning around the earth like a tight spring. Our income is constantly improving. What is the purpose of making money?

Has our quality of life really improved?

In order to save time and sacrifice our health, we eat hamburgers, fried chicken, fries, cola and other junk food every day. In order to figure out the cheap, we sacrifice ten dollars and three pieces of bad towels every day from the supermarket at the expense of beauty.

How long is it worth our time to sacrifice our health?

At the expense of beauty, is it really cheap?

Nowadays, the fast food industry is undergoing tremendous changes. McDonald's, KFC and so on are turning to provide healthy food. Yonghe King and real Kung Fu are coming back from behind. The revolution of towel industry is quietly brewing. This is related to everyone's vital interests, and it also means great business opportunities.

Many people do not believe or understand why a small bottle of SOD is sold for more than 10 years. A small bag of milk can also achieve a large number of billions of enterprises, such as Mengniu and Erie. A bottle of mineral water and milk tea can also make the farmer's mountain spring and fragrance go out of bloom. Such a small digestive aid such as Jianwei Xiaoshi tablets in the river can achieve more than ten billion in China.

Niu Gensheng, chairman of Mengniu Dairy Group, remembers the dream man. "China is a piece of fat meat. Why should we give up fat and bite the bone"?

Turning around to look at China, the biggest market is under its own eyes. Multinational companies pfer their headquarters to China in large numbers, that is, they are optimistic about China's largest market in the world.

Yes, the attraction of the Chinese market is huge market capacity. Small products can also bring huge profits.

The wedding market and the relocation of new homes are the two dominant markets in the home textile industry. But the biggest cake is not necessarily here, and it is most likely to replace the market everyday.

Wedding and relocation of new homes are of course great joy, but people's daily life is dull and long, and there is a new desire to change. Otherwise, the domestic DIY market will not be so hot.

Replacing the market has always been a tempting cake. Since the rise of plastic steel doors and windows, it was originally a new residential building. However, the market for the renovation of old windows has become a potentially lucrative big market driven by the new housing market.

So, which alternative market will create a miracle of wealth in the future?

To use it, and people use towels are often in the absence of any protection of the skin, some women's face often appear skin allergy phenomenon, many people think that their own cosmetics are problematic, but a lot of poor quality towels are not seen, and a lot of poor towels are seriously stained by water. Many people dry their faces and turn their faces into coloured oil paintings. Ridiculously, many so-called "fragrant" towels are actually spraying perfume on towels, and once the water is perfused, they are all running away. What is worrying is that many towels use inferior chemical dyes, such as aromatic amines, which have the danger of slow degeneration. Towels are the most frequently used products in daily life. Wake up in the morning and wash your face after washing your hands.

Yang, chairman of the China Textile Association, has a helpless analogy: "using inferior towel is equivalent to washing the face with industrial waste water".

Nowadays, most towels used by families are a few yuan, a poor towel, light skin allergies, heavy skin cancer, seriously endangering people's lives and health.

It is not as important as cosmetics and underwear. It is not very urgent, and can not be used enough. It is not enough to pay attention to it. It is not clear about the harm of inferior towels, and the urgency of replacing it is not high. It is the root of the quantity that can not be done. The price is not going to go naturally. It is in a vicious circle. This is very similar to the development of toothbrushes. So people use toothbrushes as well as using towels. If a toothbrush can be used, it can not be thrown away until it is replaced by toothbrushes. Until the toothbrushes are replaced by a toothbrush for three months, the toothbrush rises to a healthy standard. It really attracts people's attention. Similarly, with the continuous increase of the frequency of towel replacement, the spring of the towel industry will come. Admittedly, in China, towels are still a low concern product. Towels generally give people a low quality feeling.

The greatest advantage of towel management is that everyone needs, whether it is children, old people, women or men, who have to use it, and use it every day. The consumption cycle is relatively short, which can form continuous consumption, and the market capacity is in dynamic expansion. This is the most attractive place in the market. This is why the fast moving consumer goods industry such as drinks, milk and instant noodles has been the main battleground for business competition.

In 2006, American consumers bought about 1 billion towels and about 550 million sheets and pillowcases.

This means that every family in the US has purchased at least 9 towels and 5 sheets and pillowcases, that is to say, the number of towels bought by Americans is two times that of ordinary home textiles.

Judging from the overall consumption of towels, China's per capita consumption is less than 250 grams per year, and that of the moderately developed countries is more than 1000 grams, and the developed countries in Europe and the United States are even higher.