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VM Display Design Reflects Cultural Marketing

2008/8/20 16:27:00 63

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In Europe, window display has a history of more than 100 years.

People are used to looking at window shopping.

Therefore, the famous brands abroad attach great importance to the design of the window, not only invest a lot of money, but also do meticulous in the display.

George, a famous fashion designer in Italy, was engaged in window display in a department store in Italy in the early days. Armani, who was born in Italy, has a more profound understanding of the store: "we need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent style of recognition on the whole.

Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

Please note this sentence: "every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere."

That is to say, Armani's clothing is sold in Armani's exclusive store environment, specific lighting, specific display mode and professional salesperson's service, under such a specific brand culture atmosphere.

Good display not only tells the unique brand culture of consumers, but also sells a kind of national spirit.

Because when a brand is in a foreign country, its difference is reflected in the nationalism of design consciousness.

The national temperament and national spirit are the fundamental factors affecting the display style of enterprises.

We can clearly understand which store is Japanese and which store is Korea, which is related to the commodity design of VM visual display system, store decoration style and Chen Li, and more related to the difference of national consciousness.

As far as Korea is concerned, the Korean nationality is a nation that can sing, dance and unite.

Under the nature of their ability to sing and dance, their national character is also bright and open-minded.

In the design, it reflects the characteristics of clean, bold, dynamic and natural lovable.

　　視覺營銷的基本要素

　　1.品牌標(biāo)志

This is the focus of enterprise VI design.

Brand logo is the core visual factor of a franchised store. It usually requires simple and concise information to convey the concept of brand, the contents of operation, and the characteristics of products.

Trademark is designed according to the type of clothing, so that it can be concise, sharp, attractive and easy to identify.

We use points, lines, surfaces, and other elements to create beauty that is independent of all kinds of specific things.

In addition, signs must be able to be propagandizing so that they can be widely used and maintain stability and consistency so that the public can know and trust them.

　　2.標(biāo)準(zhǔn)字體

The design of the standard font is designed according to the name of the enterprise, the name of the brand and so on.

Standard fonts can be seen everywhere in signboards, merchandise packaging, POP advertising and promotional brochures.

The standard word is quite different from the ordinary font. It emphasizes the overall style and personality image, pursues innovation, intimacy and beauty, and can convey the brand spirit and the characteristics of the clothing.

In the design of standard words, it requires meticulous and unique arrangement, such as the thickness of lines, the matching of strokes, the width of words, the balance of shapes, and so on.

　　3.標(biāo)準(zhǔn)色

Standard color and logo, standard font together constitute the visual foundation of brand image.

Standard colors should express individual differences in enterprise nature, business philosophy, organization mechanism, marketing management and so on, so as to avoid similar or identical with competitors.

Standard colors are usually set according to international standard color or printing color (CMYK).

Standard colors should not be used too much, usually not more than three.

When applied, a variety of auxiliary colors or auxiliary graphics can be configured to create the best results.

　　VM設(shè)計(jì)的內(nèi)容

　　1.櫥窗及門面設(shè)計(jì)

The appearance of shop windows is the appearance of shops, which must be considered in general.

The logo and font size, shape and color of the signs should be highlighted, but the coordination with the surrounding environment should not be too conspicuous, so as to destroy the harmony of the street or the whole color of the city.

It can quickly catch people's line of sight, and strengthen the difference from competitors.

The shop on the street should also pay attention to the luminance and waterproof function of signboards.

The window is a three-dimensional clothing advertisement. It is mainly based on the commodity, skillfully using the scenery and props, with the background decoration as the foil, with the appropriate lighting, color and text description.

Window display should highlight the characteristics of commodities and give consumers a sense of beauty.

Determine the location of the window according to the direction of the pedestrian flow.

The layout of window displays can be displayed in season, attracting customers with distinctive fashion colors. Before the coming of various festivals, we can do well in thematic exhibitions, clothing sales promotion and so on.

Window clothing is mainly based on series display.

In addition, according to the characteristics of customer groups and marketing strategy, the window can be closed, semi closed and open, or simplify the display window.

　　2.色彩設(shè)計(jì)

The speed at which color conveys information is better than graphics and text. It is the first thing to be noticed in vision.

The color of the store includes wall, floor, display props, and clothing colors.

The color of floor, wall and props should be able to highlight clothing or match the style of this season.

Try to be concise, not too.