Costume Owners Start From Scratch And Start Making Millions Of Assets.

In Jincheng, as long as uniforms are made, people will think of a name - Jin Zhu dress, and Jincheng people not only like the gold column uniform, but also enjoy the boss of this enterprise.

Liu Jinzhu has made little achievements from scratch, but different versions have been legendary among people. But the history of Jin Zhu clothing's pioneering history has a common feature -- arduous and tortuous.

Childhood poverty

Liu Jinzhu is a native of Tongbai, Henan. Her father died when he was 5 years old. When he was 10 years old, his mother left the world. Liu Jinzhu and his elder sister were brothers.

"I am not as poor as anyone else, and I am living in poverty and interpreting the traditional life style. Although my two sisters have been farming, our brothers have accepted high school and university education respectively, thanks to the rather unbending character that my poor family has exercised."

Liu Jinzhu quietly inhaled a cigarette and told the reporter thoughtfully.

The poverty of families without parents is conceivable.

Fortunately, he is smart and has good academic records.

During the lunar new year, every family bought new New Year pictures on their walls, and they never bought a new year's picture, because as long as they had a penny, their brothers and sisters had to accumulate for life and school.

But the walls of their houses are full of certificates from their brothers. This is the only thing that their family should be proud of.

Perhaps it is the encouragement of these awards, perhaps the discipline of life, that he has strengthened his belief since then. No matter how bitter or poor he is, he must walk out of a life style different from ordinary people. He has to go his own way and make his own career in the future. This determination and belief have been spurring him.

From 1987 to 1990, the life of high school passed quickly. In the year of his graduation, he successfully enrolled in higher education institutions, and his achievement ranked seventh in the whole county.

Self promotion

After graduating from University, Liu Jinzhu invited five or six students to go to Guangzhou to break through the market and find their own way of development.

They only took the one-way fare to Guangzhou. When they arrived, they were ready to do nothing but never return.

During the first days when they arrived in Guangzhou, they were overwhelmed by fierce market competition and fast-paced life.

In the days that followed, all the other students returned home. He was the longest stay among the students who came to Guangzhou.

Two years later, he returned to the mainland with rich enterprise management knowledge and advanced market management concept.

In 1996, Liu Jinzhu came to Jincheng, Shanxi. At that time, Jincheng was a strange city for him.

Here he had an idea. He sent a fax from the Jincheng post office to the Shanxi daily, asking for a job advertisement.

He remembered very well: it was the May 1st newspaper.

After that job advertisement was published, there were so many people looking for him. In many businesses, he chose a health care product manufacturer in Huguan.

From then on, he stayed in Shanxi and began to have a preliminary concept of Jincheng's market.

In the days to come, Liu Jinzhu worked as a vice president in a car Limited Liability Company for two years. The businesses he contacted involves Henan, Shandong, Hebei and other places, and he also had a deep understanding of business circles.

I have been a travel agency assistant, a garment factory manager and a fashion Limited Liability Company manager.

Although Liu Jinzhu's position is changing and his department is changing, his customers and the market are changing. However, his distinctive personality and the spirit of hard work, honesty and trustworthiness and innovation have never changed.

Start your own business

With the understanding of Jincheng and even Shanxi's clothing market, Liu Jinzhu saw a chance to make his own fist.

At the beginning of this year, he led some people to join the black horse Limited Liability Company to engage in clothing projects, and created a brand new clothing brand -- DCL clothing.

He invested about 1000000 yuan in the purchase of equipment, and many experienced technicians knew that he wanted to come to work in his factory after he had news on clothes.

After solving the problem, he began to carry out detailed investigations and studies on the market.

At that time, the uniforms and uniform garments sold in Jincheng were very good, so he immediately changed his job and began working with units to produce uniform garments.

Liu Jinzhu personally arrested production, sales and operation.

With the sales experience and perseverance in Guangzhou, the products produced by his clothing factory are affirmed and praised by the ordering units, and orders are coming continuously.

He seized the potential business opportunities in the market and began importing more advanced equipment.

He liberated himself, specializing in some production and sales information, and produced a product at a small prefecture level city far beyond the level of his peers.

Liu Jinzhu said that although this road has come too much bitter, but after all, it has exercised itself, has a comprehensive and comprehensive understanding of the market and management, and has been trying to develop its own business every day.

He said, "I don't want to be a stand guard.

Life is full of choices. With a little hesitation, fate can change direction.

I want to seize every opportunity that belongs to me. "