Italy Emilio Pucci Fashion Enters Shanghai First.

The Italy fashion brand EmilioPucci, headquartered in Florence, opened its first flagship store in Shanghai last month after the Hongkong store opened two months ago.

In August 15th, Pucci held a media meeting with the store to preview 0809 new products in autumn and winter.

The EmilioPucci flagship store is located on the first floor of CITIC Plaza, Nanjing West Road, with an area of 110 square meters. The design and interior decoration of the shop are the same as the brand global store concept. The most distinctive feature is the window design that occupies the entire facade. The design of the interior felt is made from the classic Pucci printing pattern, and the Cappellini armchair is highlighted. The theme of the lake's green hue is highlighted. The cloth wall matches the back lighting effect to create a spacious and pleasant sense of space.

The interior design focuses on the harmonious line layout. The arc reinforced glass display rack and counter display all kinds of accessories. The classic printed scarves, handbags, shoes and brand new glasses series show the classic patterns and aesthetic essence of Pucci. The bright color world reminds us of the Mediterranean seaside customs of the enjoyable and enjoyable style; the high fashion series is hung on the pparent coat hanger, and its flowing style is floating in the air.

EmilioPucci Shanghai flagship store is managed by ImaginexGroup (ImaginexGroup) and has become a symbol of brand entering the Chinese market.