Jiangsu Textile And Garment Foreign Trade Enterprises Strive To Create Brand And Promote Development

Jiangsu textile and garment enterprises have accumulated technical and managerial experience in building OEM for international brands, and established a sales network.

They changed their OEM production into a brand operation by building sales companies abroad and acquiring international brands, and achieved leaping development.

At present, only Wuxi has 4 famous export brands, such as red bean and Hai Lan, which are mainly cultivated and developed by the Ministry of Commerce. There are 5 famous export brands of Jiangsu Province, such as Xiexin and so on.

With the promotion of brand strategy, a large number of foreign trade backbone enterprises have sprung up in Jiangsu, and their overall competitiveness has rapidly increased.

Due to the upgrading of product quality, product level and basic strength and level, Jiangsu textile's foreign trade situation is still good, export competitiveness is still strong, brand building has started, and its effect is better than domestic related areas.

　　出口退稅率提高江蘇企業(yè)著力自身優(yōu)化發(fā)展

In anticipation, the export rebate rate of some textile and garment export commodities increased from 11% to 13% in August 1st. This is the first time since 2006 when the export tax rebate rate policy was lowered.

Although only two percentage points, but for many textile and garment export enterprises, it is undoubtedly a timely relief.

At present, the average profit rate of the textile and garment export enterprises in the province is 3%-5%, and the export tax rebate rate has increased. The profit of foreign trade enterprises is estimated to increase by 1 percentage points. It is estimated that the textile and garment export enterprises in the city will increase about one hundred million dollars.

Exporters feel that the drought has come to a good time. The director of sunshine import and export company said that the export tax rebate will increase by about 3 million yuan a year.

No sunset industry, only sunset products, the export tax rebate rate adjustment is a drop in the bucket for corporate profits, but the adjustment sent a signal that the state still encourages exports of traditional superior products.

However, judging from the overall situation at home and abroad, textile enterprises will still face various challenges. The fundamental way out for Wuxi textile and garment enterprises is still in pformation and upgrading. We should focus on the optimization and development of the enterprises themselves, and seek survival and development through strengthening internal management, adjusting product structure, developing independent brands and improving the content of science and technology.

Jiangsu international garment Festival is a good platform for the pformation of enterprises and upgrading of industries. Many enterprises feel that we need such a platform in the exhibition.

　　江蘇國(guó)際服裝節(jié)參展企業(yè)轉(zhuǎn)變外貿(mào)增長(zhǎng)方式，積極避開國(guó)外貿(mào)易壁壘

Under the current changing industrial situation, more Jiangsu textile enterprises are making use of scientific development to really change the way of growth and actively bypass foreign trade barriers.

It is reported that many textile enterprises in Jiangsu are actively using their brains to bypass the trade barriers of the "post quota era" through various means, and try to find that 1-2 brands can truly internationalize in Jiangsu in 5-10 years.

There are three main ways:

First, create an independent brand and increase the added value of the product.

Among them, the red bean group in Wuxi is the most typical.

It is understood that in recent years, the red bean group has set up branches in New York and Losangeles, and has tried and explored the brand internationalization.

This year, we have completed the sale of US $22 million.

Through the independent design and deep processing, the enterprise can at least increase its profit by 10%.

The two is to go out and run factories in areas with no quota restrictions.

The enterprises concerned have already chosen to run factories in Kampuchea. According to the introduction, Kampuchea not only does not export quota quotas to Europe and the United States, but also foreign enterprises invest in factories there. They will be exempt from taxation within 5 years. After that, they can enjoy 3 years' tax cut.

At the same time, local labor costs are 40% cheaper than domestic ones, and the cost of living is 40% cheaper than domestic ones.

At present, Kampuchea factories in Wuxi and Nantong have 2 million shirts each year, which not only avoids the trade barriers of the European and American countries, but also increases the export of raw and auxiliary materials.

Three, we must vigorously develop non quota exports.

Many textile enterprises in Jiangsu province are vigorously developing exports from Japan, Russia and Africa.

According to introducing, Bosideng group began to enter Russia since 2000, and has successfully opened the country's market. Now the sales volume of enterprises has broken through nearly 1 billion pieces, and has established its own brand image in Russia.

Since June 1st last year, the European Union will fully implement the "registration, evaluation, licensing and restriction system of chemicals". At that time, 70% of the textiles exported to the EU will be affected by fuel and textile chemicals.

Most enterprises in Jiangsu believe that instead of digging hollow ideas for quotas, it is better to take a long-term view, and create a trade barrier of "post quota era" by creating independent brands, overseas factories and developing quota free exports, so as to realize the sustainable development of enterprises.

　　內(nèi)外結(jié)合發(fā)展，需要服裝節(jié)平臺(tái)

Computer embroidery, printing, knitting, weaving and garment making as one of the garment enterprises, 98 years with Hongkong Yihua knitting garment factory Co., Ltd. joint venture to build Zhangjiagang Yihua Knitting Co., Ltd., 99 years of pformation and establishment of Jiangsu Dong Du Garments Co., Ltd., the products are mainly exported to Japan, France, Italy and Hong Kong and Macao. In recent years, the export situation has changed, the company has strengthened internal management, improved manufacturing and design level, and has achieved good results in the same type of enterprises. In order to expand the domestic market, the enterprises have made product adjustments, and launched the "Eastside" brand of children's wear as Jiangsu brand, and the "Dong Du group" which embodies the combination of internal and external sales. Jiangsu east crossing is weaving, dyeing and finishing.

Participating in the tenth Jiangsu International Fashion Festival, providing customers and consumers with satisfactory products and brand enjoyment.

We need such a platform as garment festival to make export sales go to a new level. The brand of isabed children's clothing is striving to catch up with domestic and foreign brands and strive to advance with them.