Is It A Profit Or A Disadvantage To Replace The Total Distributor?

The confusion of Mr. Liu in a liquor factory in Sichuan is just one of the reasons, because the E dealer can't help him, so he has to change him, but there are many factors in the actual operation.

The four guests, two representatives, and two representatives, asked four friends to analyze: in general, under what circumstances would the manufacturer change the total distributor?

Any mistake can lead to the breakdown of the partnership between the manufacturers.

As distributors, we should do well with the customers' relationship with the manufacturers' representatives, maintain our own market and establish a sound sales network. Once we have strong strength and excellent cooperation spirit, the manufacturers will let me take them.

To do the market not only depends on the hard work of the businessman, but also depends on the help and promotion of the manufacturer to the merchant. Changing the total distribution is a decision making event.

Manufacturers attach importance to product sales, and demand sales volume is rising trend. Businesses will have more and more support for manufacturers, such as more promotional items, distribution vehicles and so on.

When both sides of the company have different management concepts and conflicting interests, the cooperative relationship will end and the manufacturer will have to choose the distributor again.

I would like to ask two businessmen friends: do you think it is good to choose two or three general distributors in the same area?

Two or three businesses that sell the same products can supervise each other and prevent fleeing.

Some big brands are suitable for this kind of operation. For example, Nestle has 3 general distributors in Xiaoshan, Hangzhou. In addition, chain supermarkets and supermarkets are breaking the market boundaries, and the concept of regional distribution and a general distribution in a region should be changed.

I think it is uncivilized to choose two or three distributors in the same area. The market operation is a long-term behavior. "Peers are friends". When manufacturers choose two or three distributors, they will lay hidden troubles for future disputes.

The result of vicious competition between businesses is to destroy products and damage the image of manufacturers.

With insufficient funds and inadequate network, we can help him to make up the funds and build the network, but once the businessman is not honest, there is no way to cooperate with him.

I think the liquor circles are bound up the development of the liquor industry, so there is a phenomenon that the forester has entered the liquor industry and has done a good job. The successful experience of other industries is worth learning, so we most value the business's flexible thinking and advanced ideas.

Manufacturers should be sensible when changing the total distributor.

Moderator: E dealer in the case threatened: "this market does not let him do, no one wants to do it."

After seeing Mr. Liu changing his dealership, he asked the guests to make his own suggestion: how should the manufacturer change the dealer?

Han Qijing: I think E is talking about it. He can't do it.

On the one hand, the dealer's energy is limited, and it is impossible for this brand to work hard; on the other hand, the manufacturers can speed up the upgrading of the products, and the dealers who have been replaced can not get the new products of the manufacturers, and they will not be messed up.

In my opinion, if E still has goods on hand and wants to mess up the market with these goods, there will be some market reaction in 3 months, but all the shadows will disappear after 3 months.

Wang Junlin: I think manufacturers should first look for reasons from inside and strengthen internal management so as to prevent unnecessary losses caused by illegal operation of business representatives.

After thorough investigation, it was found that the dealer should not be changed. He should give the dealer a statement to make up for his losses as far as possible. If he could not change, he could not hesitate to properly handle the inventory and refund problems, so as to prevent fleeing the market and bad debts.

As for the E's wild words, I think he has some goods in his hand. If he wants to do it, he will be asked to take his posture. If he doesn't want to do it, why do he say something crazy and find out the crux of the problem?

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