Let Luxury From Philosophy Into Industry

In the early 90s of last century, Li Fei was a visiting scholar at the eighth University of Paris. This man once went to Paris boutiques like a fashionable woman.

The year before last, when he set foot on the fashion capital of the world again, he could not help feeling: "in 17 years, Paris has not changed, but the franc has become the euro."

This time, Li Fei came back to work with IFM and HEC business school in Paris, and together with the school of economics and management of Tsinghua University, he started a senior fashion management education in Paris.

　　誰來解決中國今天的問題

"How to teach education in business schools has always been a problem we have studied and discussed. On this issue, our Institute of management is divided and different views are different."

Li Fei acknowledges this.

The difference is due to the difference between research and teaching, whether it is local or the United States, now or in the future.

Or to be frank, because the title of a professional title needs to be read in the number of articles published in Chinese academic journals, such as Li Fei's inadvertently nicknamed "differences between associate professors and professors".

In the pressure of promotion, associate professors are more willing to study problems in the United States after 30 years, and professors do not want to boost their guidance, so the pressure is smaller.

"We, as Chinese scholars, do not study China and contribute to the future development of China. What else do we call Chinese scholars?"

Li Fei said, "China's top business schools need to solve the current problems for the rapid development of China's economy, not just the future.

Many academic papers now explain 10 or 30 years later, so who will solve the problem today?

In contrast, foreign scholars are very interested in the fast changing China.

Some of our international scientific research projects are losing money and making papers. They are also very interested. These practices are not available in the United States, but in China.

Among many current realities, Li Fei chose the research of luxury goods industry and his mission in China.

In fact, this is a very unwise approach.

For a long time, China has conflicted with luxury goods. Although people's ideas are changing, research objects and research teams are very deficient.

Fashion and luxury goods are closely related. There are many people who study fashion in China, but they have not studied clearly.

Some people study fashion from a philosophical point of view, many philosophers first put forward fashion views, and some are fashion designers in research, fashion itself how to form, how to maintain, from the marketing of fashion products, these are not enough.

Li Fei analyzed the research of luxury industry in the absence of business schools.

　　中國奢侈品70%賣給中產

Li Fei in Paris Fashion College and Paris HEC Business School professor cooperation, more is playing the role of market analysts, to help them see the luxury goods industry in China market changes.

In the early twenty-first Century, the demand and consumption of luxury goods began to increase, and after 2005, it developed rapidly.

On sale channels, luxury goods are gradually pferred to luxury department stores from five star hotels such as Xpu Ha Palace Hotel in Beijing.

However, unlike the west, there is a new form of operation in China's luxury department stores: joint venture.

This form has been maintained until now.

The so-called joint venture is not displayed according to the commodity category, but is displayed according to the brand.

In fact, luxury department stores succumb to international brands.

Luxury stores in Europe and America have never passed this way except for LV.

Li Fei said: "luxury goods in China from two aspects of channel penetration rate and demand growth, we can see that the rise of luxury goods in China has come to the end."

"Our consumption is quite different from that of European luxury goods.

It was almost repressed for a long time, and it broke out.

Consumption characteristics are different from those in Europe, so luxury goods entering China must conform to China's situation.

Li Fei elaborated on the reasons for the characteristics of the Chinese market: the most expensive market for luxury goods is China, but in the US, Europe and Hongkong, China, luxury goods are much cheaper than mainland China.

People with high academic qualifications and wealth will have more opportunities to go abroad. Most of these luxuries are bought abroad.

Those who are not very educated, who do not often go abroad, do not have so many judgments about brands. They only buy a few large brands and buy a large number in China.

A large number of middle class people do not have so much money to buy luxury goods. They may prefer to buy 1000 business cards, a bag or a pen.

Li Fei said: "we should increase the production of luxury goods, which are a potential growth in China.

For the Chinese market, you have to study what is actually growing.

It is not a particularly rich high class, but a middle class.

Rich people often buy abroad. The middle class 70% is always achieved in China, but their consumption characteristics are quite different from those of foreign countries. Their characteristics are bought from small pieces, a small bag, a small handbag and a scarf, which are one thousand or two thousand yuan, instead of tens of thousands or tens of thousands.

For this market, we have to push in the corresponding small things. In the Chinese market, luxury goods are more abundant than foreign markets.

Another feature of China's luxury market is that China's luxury consumption has been sold as gifts from 1/3 to 1/4.

Beijing's luxury gift department stores account for 30% of the sales volume and 40% of individual department stores.

The total consumption volume of organs and groups is a trend of growth, but at the same time, it involves a lot of relationship consumption, which is different from that in western countries.

The rapid growth of China's luxury market has also changed many international brands in China.

For example, the standard process of LV is to serve a customer, to receive another customer after completing the paction and waiting for the customer to leave completely, and the cost of the service personnel is very high.

But the flow of luxury stores in China is no longer a luxury store.

From this perspective, China's market growth is more than they expected.

　　讓中國制造學習奢侈品模式

A student from Li Fei said, "learning the creation of luxury goods is not only about creating a luxury brand, but also for mainland students. Script src=>