Zara Fashion World'S Largest Clothing Retail Brand

In just 10 days, T can be turned into a new Zara, a model of fast fashion.

What's different is that Zara has never spent too much money on celebrity endorsements, and has always been able to stay away from sweatshops and plagiarism.

Gap has met the needs of the masses. Their basic T-shirts, work shirts and jeans are cost-effective and a bit fashionable.

20 years later, this trend is far from enough.

Over the years, Gap has also sought to cooperate with the designer of Roland Mouret and Pierre Hardy. However, it is still difficult to keep pace with the fast fashion industry. Losing the status of the global apparel retailer is only a matter of time. Now, the deadline is finally coming.

"Zara is the most creative and powerful clothing retailing brand in the world."

Louis Vuitton's fashion director Daniel Piette gives such an evaluation.

As a fast fashion brand, Zara can give people a sense of high quality. It seems that the basic coat has many sexy and cutting details and can not help but inquire about its source.

By contrast, Gap looks blurred. The speed of Internet information dissemination, the global production mode and consumption demand have caught it unprepared.

Moreover, even in Gap's "basic" field, the Japanese casual wear brand UNIQLO, which has successfully entered the European and American market, has a strong trend of coming from behind. Besides, customers in Zara and other fast fashion chains can not easily find the white shirts and jeans that are desirable.

As we all know, Zara once every two weeks last time, new products, can not be sold off, it is the vogue of the public vane, before you wait for God, new products to shop.

Emma Soames, editor in chief of the British magazine Saga, spent about 150 euros this season to buy two Zara linen Pleated Dress. They were both formal and boring, and won a lot of praise.

"Now people will not make a fuss about you wearing Zara, they will only be jealous of themselves, why they did not buy it."

Emma said that Zara turnover is fast, so there is no need to worry about crash shirts.

However, it also has important points, such as heavy coat, double breasted windbreaker, evening dress suit and so on.

In Zara's view, the rapidly changing window display is more effective than the celebrity spokesperson. It has also proved that it is not fashionable to invite Sarah Jessica Parker and Madonna as spokesmen.

The 72 year old Spanish railway worker's son is currently ranked seventh in Forbes's list of world's richest men. He lives in an isolated world. He has little news and even only one portrait.

It is widely rumored that he is fully involved in the operation and design of Zara, and even the fabric must be touched before making a decision.

But because no one interviewed him, everything was just a rumor.

Zara's 200 young designers are responsible for inspiring the T platform on drawings and tailors.

This is fast fashion.

Every week, the Zara of new products makes the British clothing industry rush around.

Maureen Hinton, a retail analyst at Verdict Research UK, said.

Zara pinched its design, production and distribution into its own hands. 50% of the garments were produced in the Galicia plant and half of the rest of Europe and Asia.

They only outsource T-shirts and other basic funds.

At least half of all other fast fashion brands are produced in Asia.

As a result, Zara rarely causes allegations of sweatshops.

Women's wear department, men's wear department and children's wear department have their own spacious design rooms with French windows, while most of them have only one design team.

Zara also has an efficient product management system. If a branch store is out of stock, the store manager can.