Gojs: Down And Down Fashion With Chinese And Western Style

Recently, Beijing Gojs clothing and apparel Co., Ltd. has released 08 new products of its down garments brand in Beijing, including three brands of Gojs, Snoopy, dynamic children's wear, more than 100 fashionable new models and more than 600 varieties.

More than 300 dealers, emporium representatives and media reporters from more than 30 provinces and cities all over the country attended the event.

Gojs, who entered the down garment market in 1999, is the first company in China to apply embroidery and printing technology to the down garments. Because of its distinctive features in the innovation of products, it has attracted the attention and concern of the American Snoopy company, thus getting the general authorization of Snoopy's down products.

With the excellent product R & D capability and the general authorization of mariners and Betty, the product structure of multi brand series down garments was formed.

At the beginning of Gojs's creation, he devoted himself to the fashion and fashion of down jacket.

10 years ago, Gojs opened up sales outlets on the blue island, with only 2 shelves.

In the Kaiyuan shopping mall in Xi'an, there has even been a hot selling phenomenon of consumers buying boxes of Ge Jie's vest.

As a national brand, Gojs's energy in product development and sales is very strong.

Taste, fashion pursuit, lifestyle, style design, smooth lines, more dynamic, more prominent waist, swing and close fitting effect, more emphasis on the use of details and accessories, more emphasis on style design, more emphasis on quality and taste, designers use a lot of gold, deep coffee, gray green, dark green and other heavy colors, combined with popular red, rose red and other popular colors, the quality and fashion together perfectly, using more quality twill fabric and more fashionable and more light feel pearlescent, camouflage, lattice fabric, with sequins, three-dimensional embroidery, metal zipper, printing, make the product more taste, better meet the needs of modern women's personality fashion demand. In the winter of 2008, the design idea of Gojs's new product originated from modern urban pop culture, emphasizing the independence and self-reliance of urban women.

Gojs, Beijing clothing and Accessories Co., Ltd. Chen Kai said: "our style and characteristics are displayed through several brands.

Gojs is characterized by boutique fashion.

Because the demand for Down garments is definitely not a simple requirement for warmth.

We hope that through this independent brand of Gojs, we can turn it into a top-grade and fine quality down garment, which not only has the function of keeping warm, but also can follow the fashion pursuit and turn the feather into a pure fashion product.

Like Snoopy's cartoon image, Snoopy clothing brand has become a world-renowned international brand. It is also known in China and enjoys a high reputation.

The Snoopy down garment brand, which is run by Gojs, is free, warm, bold and unrestrained, suitable for women aged 14~35, youthful beauty, nature, sports and personality.

In the winter of 2008, the new design of Snoopy was inspired by self-confidence, optimism, unfettered inner world and colorful nature. The style continued the consistent color and cartoon style, the color was more pure, the style was simpler, dazzling colors of orange, meat powder, lake blue, fire red, bright purple, apricot yellow and crystal green were used in bold colors, and the harmonious collocation of sunlight coloured strips, sequins, bead embroidery, leather binding, printing and new light fabrics made the down garments more youthful and full of vigour.

"Snoopy's position should be said to be a product of youth fashion.

It has a touch of foreign culture and a bright color, leading the fashion trend.

What color is popular this year? Look at Snoopy. "

Gojs general manager Chen Kai said.

Chen Kai said: "our products pay particular attention to details.

Every detail must reach the corresponding international level.

For example, like Snoopy, because every detail, the United States authorized parties have to check, Snoopy brand in the United States also has the corresponding products, they will make comparison.

But the result of each comparison is very satisfactory to us.

We have used some of the most popular technologies nowadays, better than their brands abroad. "

Gojs's two other American children's wear brands, Betty and Popeye, have rapidly rolled up a cartoon storm after entering the Chinese market, and their market share has always been among the best.

This year's children's wear, on the basis of continuation of cartoon, color and simple style, emphasizes the structure and functionality of children's interest and clothing. Whether it's plush cartoon embroidery, bright coloured printing patterns, sunlight colored stripes, three-dimensional accessories, or removable clothing hem and sleeve, it embodies the latest design ideas. In order to better meet the needs of children, children's wear line in 2008 is longer, more variety and richer in style.

New products can meet the needs of more children, whether young or old, boys or girls, can find their favorite clothes.