Who Will Break The Pattern Of Garment Finishing?
In social interaction, people attach great importance to the beauty of people's image and dress up to enhance their reputation.
Moreover, with the progress of the times and the development of economy, people now pay more and more attention to the beautification function of clothing.
Although garment manufacturers also try their best to launch new products of various styles, they try their best to satisfy people's need for beauty.
However, due to the innate differences in human body shape and the different aesthetic conceptions of each person, the clothing produced by the manufacturer is still very difficult to satisfy the individual demands of consumers.
The reason is that the production of clothing is caused by the product.
The product has been set up and can not be changed. Even if the consumer is not satisfied with a certain part of the product, he will have to do it.
If there is a producer who can make an effort to meet the needs of consumers on this personalized demand, break down the long term pattern of garment finishing, and create different business differences, so as to stand out in the fierce market competition and win the favor of consumers.
I see a piece of information, a businessman in the United States, opened a "combined shoe store".
There are 6 kinds of heels and 8 soles on the shelf, and the colors on the upper are black and white.
There are 8 colors for the ribbon, and there are hundreds of them.
Customers can freely pick out the parts of their favorite shoes, and then give them to the staff to assemble. They only need to wait for ten minutes, and a pair of new shoes that are gratified can be reached.
And the price of combined shoes is almost the same as that of bulk products, and some are cheaper.
The businessman's "combination shoe shop" launched a large number of customers immediately, which made the store red hot and the economic benefits increased greatly.
Shoes can be combined. Why can't clothes be combined?
From this point of view, can our clothing manufacturers learn from this American businessman's practice and launch a "combined clothing store"?
The clothing is made into semi finished products, and the clothes are divided into various parts, such as collar, sleeves, clothes and so on, which are placed on the shelves of the store, and the colors of these semi finished products are diverse and styles are diverse.
Customers can pick their favorite parts and make up their clothing according to their wishes. After they feel satisfied with the garments, they can be handed over to the operators for processing.
Can the clothes made in this way satisfy consumers' personalized needs better?
So it is sure to make consumers satisfied and enhance the competitiveness of producers and operators.
How happy is it?
Who will break the production and operation mode of garment production first? Who will benefit first?
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