The Third Dalian International Garment And Textile Exposition Held At The High Level Forum
In recent years, international clothing brands have entered the Chinese market. Among them, Italy clothing brand, famous for its exquisite workmanship, has become an important force. But many international companies have had the "acclimatized" symptoms after entering the Chinese market. In August 28th, the third Dalian international garment and Textile Expo high-level forum was held during the international garment and Textile Expo. The theme of this forum is the integration of Italy fashion brands and the Chinese market. Representatives from Italy Milan provincial government industrial bureau, Italy overseas Brand Company, and China Fashion Association, China Fashion Industry Research Institute and Fudan University attended the forum. Experts at the meeting pointed out that many multinational companies believe that "emerging markets are lagging behind the developed countries for many years, and will eventually become the market of developed countries". This concept is wrong. Foreign brands must enter the Chinese market to face up to and understand the uniqueness of the Chinese market. In addition, participants also discussed topics such as international brand strategy, Italy brand and China's international agency cooperation. This forum is a regular activity during the Dalian international clothing and Textile Exposition. This year is the third session. It is co sponsored by the Ministry of Commerce, China Textile Industry Association, Dalian Municipal People's government and Italy Milan provincial government.
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