The Sixtieth Madrid International Fashion Expo Goes Out Of Its Distinctive Road.

Sponsored by IFEMA, the sixtieth Madrid International Fashion Exhibition (SIMM) was held in from July 17th to 19th.

This is the first time in the history of SIMM that the date of the Expo was moved to July.

The exhibitors from around the world, more than 600 companies and thousands of clothing brands, to promote their 2009 spring and summer series, which also confirms the SIMM's indisputable position in the international apparel industry.

SIMM's exhibitors have a high evaluation of this exhibition. The main indicators are from tens of thousands of professionals with strong purchasing intentions. It is not necessary to say that foreign professionals come from quite a number of interesting markets, such as Russia and Middle East countries, including Kuwait, Dubai and Saudi Arabia.

As a whole, buyers of Expo exits come from about 60 different countries and regions. The number of professional visitors includes Portugal, Italy, France, England, Greece, Ireland and Germany, as well as Turkey, China and Latin American countries.

Against this background, we should mention the contribution of this SIMM host country, Brazil, to enhancing the international influence of the exhibition.

The source of professional visitors in Spain is rated in terms of number and importance, followed by 16 regions, namely Madrid, Andalusia, Valencia and Catalonia.

SIMM the summer exhibition is held ahead of schedule, and the view that this change agrees has become the consensus of the industry.

As a result, exhibitors can launch promotional activities earlier in the year to meet customer needs.

In the exhibitors, ANIVEC-APIV director Antonio Amorim pointed out that changing the date of the exhibition is a key development for Spanish Company, because it reduces the usual seasonal difference.

In addition, the opening of the exhibition on Thursday is also a successful decision, because this day has proved to be the largest number of professional audiences.

ANAUVE general manager Rocio Ortiz also confirmed that a considerable number of spectators passed the booth of exhibitors.

Tariano marketing director, Vitoria, has also been satisfied with a considerable number of professional audiences for the SIMM. The company has made substantial deals with foreign customers, mainly from Greece, Russia and Arabia. They believe that the price of the products in Spain is very high.

The current SIMM occupies 6 exhibition halls from 1 to 6 of the Madrid Exhibition Center. The exhibition area has a net area of over 20 thousand square meters.

This session brings together a series of comprehensive products and services in the industry to form a unique platform for diversity and diversity. The prestige of the world's big brands, together with their respective fashion concepts, play a prominent role here.

The exhibition will be divided into men's wear, women's wear, underwear, swimsuit and accessories exhibition area with innovative ideas. The theme exhibition areas include GALA, PERLAS and ALMA (which are divided into three themes: AGUA, TIERRA and ENERG A A) ETERNA, LIBRE, HOMBRE, PRONTO and TIERRA.

Exhibitors and spectators can not be ignored by the elaborate design of the exhibition. All the exhibition hall highlights the bright and attractive booth and channel.

Participating in this SIMM has a series of famous brands in Spain and even internationally.

The women's clothing brands include Cadena La Maglia, Cabotine, Les Copains, D by D Milano, Aventures Aventures, Les, cable, cable, cable, cable, cable, cable, etc.

Men's wear includes Mirto, Wesley, D By D Milano and Meyer.

Fashion accessories brands include Melissa, Bangalore, Alibey, Drap Barcelona, Colgado de T, Pablo y Mayaya Mayaya, and so on.

Underwear, especially beaches, has played a prominent role in this SIMM.

According to figures provided by CITYC, sales of underwear, tights and swimsuits in Spain last year were nearly 590 million euros, an increase of 12% over 2006.

SIMM is the ideal platform for expanding this market. Companies participating in this exhibition include companies in Brazil, Italy and Spain, such as DIM-Wonderbra, Banana Moon, Luna, Parah and Rosanna Ansaloni.

The most important feature of SIMM this year is the newly launched underwear and swimsuit fashion exhibition area, known as ALMA AGUA, and has achieved good results.

The exhibition area is located in hall 4, and the decoration design is different from other exhibition areas.

A large number of companies from Italy, Brazil and Spain and the new design they bring are coming here.

The swimwear T station is located in the same exhibition area, and the company's featured series are released daily, including the Spanish clothing group Gran Canaria Moda C Lida Lida brand DIM, Wonderbra swimsuit and Schock Absorber, and the swimsuit brand of Brazil also participated in the exhibition.

Alberto Garcia, general manager of Gran Canaria Moda C Lida, said: "we are very impressed by the fashion show to the public and the media."

To build a platform for the host country of Brazil, 24 companies in Brazil, the host country of the current SIMM, are exhibiting in the exhibition area corresponding to their respective fashion creation styles.

These unique costumes from Brazil, full of imagination, freshness and fashion appeal, constitute the most attractive feature of this SIMM.

Rafael Seon, head of TEXbrasil project in Brazil, said: "we are very pleased with the results of this exhibition.

At the exhibition, we obtained many orders and established a large number of new customers.

In February of this year, the SIMM exhibition began to host guest country, script src=>