Golden Eagle Spread Its Wings -- Interview With Chen Xiaorong, Chairman Of Jinying Dress

In the clothing Xiang army, a new brand -- "Golden Eagle" - "Rose" is rising vigorously.

In the recent work conference of Hunan textile and garment industry, Hunan Golden Eagle dress group was awarded the title of "leading agricultural industrialization (Textile)", becoming the third big tycoons in Hunan's clothing industry after Saint Xi and can not forget.

The rapid rise of Golden Eagle clothing has made Hunan's clothing industry a surprise. What is it going to catch up with in the fierce competition of the new round of shuffle in the garment industry?

Interviewed Mr. Chen Xiaorong, chairman of Jinying fashion group with questions.

Reporter: it is said that ten years ago, you were a peasant laborer. After ten years of struggle, you have become the ten outstanding young entrepreneurs in Loudi. How did you enter the garment industry at a high starting point?

Chen Xiaorong: this year is the 30th anniversary of reform and opening up. I am 37 years old. I grew up with China's reform and opening up.

10 years ago, I started from the operation of household appliances and became the leader of electrical appliance business in Lengshuijiang, and completed the initial capital accumulation.

At the end of 2004, the municipal government of Lengshuijiang proposed adjusting the industrial structure and implementing the strategy of economic pformation.

In the daily life of people, clothing, food, housing and clothing are headed by "wear". And our country is moving from a large garment processing country to a garment manufacturing power with unlimited business opportunities.

So I spent 10 million yuan to buy the former Lengshuijiang uniform factory and set up the Hunan Golden Eagle Garments Co., Ltd., and set up a platform for foreign trade garment processing, and gradually build up our own brand and expand the domestic market as the strategic goal. We are determined to wear the clothing industry as the main business, build the Golden Eagle clothing brand, and expand and strengthen the Hunan clothing industry.

In 2006, the company collected 206 mu of land in Lengshuijiang and invested 120 million yuan to build "China Golden Eagle clothing city". The project is divided into three phases. The first phase of the project has been completed and put into operation, and the two phase project is about to go into operation.

At present, the company has invested about 20000000 yuan from Germany and Japan to import international first-class sewing production equipment and production lines, with an annual production capacity of 1 million 200 thousand pieces (sets), which can realize output value of 120 million yuan, and profits tax exceeds 10 million yuan.

By 2010, after the completion of the "Golden Eagle clothing city of China", more than 8000 people will be able to arrange employment, and the annual production capacity of 7 million sets will reach 7 million yuan. The output value will become more than 1 billion yuan, and it will become the largest clothing production base in the central region of China.

Reporter: as the rising star of the Xiang army, how can we make efforts to enhance the brand contribution and the contribution of science and technology?

Chen Xiaorong: when we set up Jinying Garments Co., Ltd., we registered the brand of "Golden Eagle and lolca", and promoted and operated the brand promotion and operation of Hunan Golden Eagle clothing marketing Co., Ltd.

The version and design of "Golden Eagle and ruse" brand clothing adopts the manuscripts of famous designers of France and Italy in the forefront of international fashion. It inherits the gentlemanly and romantic feelings of Western Europeans, and integrates the dignity and elegance of Western European royalty.

Therefore, "Golden Eagle" has absorbed the essence of European fashion concept and captured the international popular elements at the first speed and merged the national culture.

Pay attention to color, style and collocation, accurate grasp of details and deep understanding of the structure, so that every piece of "Golden Eagle" - "club" brand can show its elegant temperament.

While making efforts to enhance brand contribution, enterprises have also increased investment in science and technology. I believe that the most effective way for enterprises to own their own products is to adopt new technologies, new materials and new technologies, and introduce new products to form the core competitiveness.

Therefore, our company is actively using new and high technology to work hard in developing new products.

Last year, we signed a contract with TALY group of the United States to jointly develop and sole the new type of wood fiber fabric. The product has super smoothness, outstanding drapability, super absorbent and breathable, and excellent antibacterial and oil discharge decontamination capabilities. At present, all kinds of healthy clothing produced by this new high quality raw material will soon be listed in bulk. It will become a major breakthrough in the scientific development of Jinying clothing company and effectively change the backward situation of Xiang clothing in the national garment industry.

On the other hand, we will invest heavily in introducing the most advanced clothing production equipment in the world, such as the American Gerber CAD automatic design and cutting equipment, the German KANNEGIESSER complete set of adhesive equipment and DUPKOPP automatic sewing equipment, and the automatic hot line of Italy MAPCPI.

The flat machine was imported from Germany. The special machine was all imported from Japan, and the production workshop used water cooling and heating air conditioners. That is the American WVSUN (vesten) super static King special fan and direct cooling folding curtain cooling and ventilation system. The indoor temperature is controlled below 26 degrees Celsius, and the equipment noise is not more than 45 dB. In the ventilation, refrigeration, cooling and air purification, Hunan's "green environmental protection factory" is created, so that workers can enjoy the most comfortable working environment.