What Have We Learned From The Development Of Japanese Professional Wear?
Facing the challenges of the market positively, dedication and dedication, and the effort to innovate the market by subdividing the market, with meticulous service and saving resources, it has become a deep feeling for Chinese professional wear entrepreneurs to Japanese counterparts.
In the course of the inspection of the Japanese delegation of professional clothing entrepreneurs to Japan, through the exchanges and discussions with Japanese counterparts, Chinese professionals in professional clothing enterprises feel the cultural tension of this "uniform kingdom".
Using the 1964 Olympic Games in Tokyo and the Osaka World Expo in 1970, Japanese enterprises borrowed the tension of culture to integrate the national culture and the world fashion, so that the design and production of Japanese clothing, especially the professional wear, took the lead in the world.
At the peak, the annual sales of Japanese professional wear can reach 800 billion yen.
In Japan, whether it is organs or enterprises or schools, professional wear has become synonymous with sense of belonging and achievement.
At this point, compared with the knowledge that most Chinese organizations customize "labor protection" clothing, Japanese enterprises have more distinctive modern cultural characteristics.
Mr. Kishida Machi, who accompanied the visit of Chinese entrepreneurs, said: "the Japanese professional wear industry is the most advanced industry in resource recycling.
Because batch delivery, it is easy to batch recovery.
The adoption of environmental protection raw materials and the establishment of recycling system reflect the responsibility of environmental protection.
IST is a company that has high added value and has "uniqueness", "diversity" and "high quality".
It takes the employees of the company to participate in the "commodity proposal plan" as the origin of the company's strong competitiveness of commodities. Every year, more than 30% employees will gather strength for "commodity power".
For this reason, designers will communicate with marketers every day to discuss the market selling points of the day.
In the sample room of Mingshi clothing company, hundreds of school uniforms are completely fashionable.
Uniform line editing, exquisite edge wrapping, unique color collision...
In particular, the use of waterproof, oil resistant, antibacterial and deodorizing materials makes students' school uniforms more close to the characteristics of the functional clothing.
Taniya Yukio, chairman of Yi Shida Corporation, said: "if we only use" high and low "as the standard of order, it will eventually lead to the failure of enterprises for price competition.
Winning or losing is not about price, but how to enhance the ability to have strong proposals.
The ability of proposal is aimed at the innovative ability of customers. It is based on the deep research of customer culture and the ability to grasp modern fashion elements.
The integration of the two is the embodiment of "focusing on customers" and the origin of enterprises' value creation.
In Japan, many enterprises adopt the mode of combining catalog sales with agency sales.
Every year, companies spend huge sums of money to print one or more samples of similar picture books.
I have the pleasure of browsing three picture books, marking the styles, models, specifications and prices of the clothes for public service, service and entertainment.
With this catalog catalogue, ordering agents can find agents to place orders.
And agents are responsible for agents, suppliers are responsible for supply, clear and smooth channels.
This modern division of labor and cooperation mechanism not only avoids vicious competition in the industry, but also avoids the black box operation in procurement.
Its significance lies not only in the integrity of the album products, but also in the fine division of labor in the enterprise. It lies in not blindly proofing, saving resources and costs, and innovating the styles according to the customers' cultural demands.
To achieve this level, even if different customers choose the same style, they will make different products of different customers display distinct cultural characteristics because of their different cultural characteristics.
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