Singer Wins The "Style Award"
Xia Guoxin, chairman of Shenzhen grace Clothing Co., Ltd.
2006-2007 at the annual awards ceremony of the Chinese clothing brand, he won the "style award".
智慧筆記:
The consumption demand faced by Chinese clothing brands has not shrunk, and the intervention of more competitors is still a benign competition.
For singer, maintaining customer loyalty is a very important brand capability.
The brand annual award aims to establish a model strength. We must have a clear understanding that getting industry recognition is very important, but the real arena is still in the middle of your customers.
原音重現(xiàn):
The arrival of "labor pains" has indeed brought great impact to export enterprises. However, for domestic enterprises, competition is always there, and the stage characteristics of "labor pains" are not so obvious.
According to the latest data from the National Bureau of statistics, the total retail sales of clothing consumer goods increased by 29.5% over the same period last August. The demand for domestic market is still showing a trend of high growth. The huge potential hidden in China's consumer market will still provide a rare opportunity for Chinese clothing brands to develop. In the process, there will be a number of export enterprises instead of domestic sales, trying to squeeze the "single timber bridge" in the domestic market. However, for the current competitive situation, pressure does not come from the shrinking of consumer demand, but from the intervention of competitors. In my opinion, this is still a benign competition, and the sharp increase in the number of competitors will directly test the brand's "internal strength". Why can the dominant enterprises have a smooth pition to the "labor pains" and become the main source of profits? I think this is related to the understanding of the brand. To make a brand is to pursue high added value itself. The best brands are not those with low added value. Of course, it is necessary to add that I do not advocate that all production and processing enterprises will all be pformed into brand enterprises. The impact produced by manufacturing and processing enterprises is mainly due to the reduction of external demand, and their competitiveness has not been totally negated. They can be pformed from low value-added production and processing enterprises to high value-added production and processing enterprises.
As a singer, as a brand enterprise, its long term brand operation experience is "to maintain customer loyalty to the brand". Under the external environment where more competitors are competing for market share, maintaining customer loyalty is a very important brand capability. Therefore, it will be committed to building customer relationships, meeting consumer needs, and enabling customers to enjoy some kind of honorable experience through service.
Last year, on the platform of China's clothing brand annual awards, he was awarded the "style award". The brand's style lies in having a unique brand culture. For many years, she hopes to create a brand culture of "elegance" and "harmony", focusing on the harmonious experience of women in career and family. "Style" is not a vague feeling. It can express through perceptible design skills and convey a unique idea of "balance" in Song's life. In my view, Chinese clothing brands should not be complacent, but should explore, debate, share and resonate on an open platform. The brand annual award is a platform for the industry to achieve full exchange. It advocates the attention of the dominant enterprises, sets up a model strength, and advocates the innovative business mode and innovative value thinking, which will play a substantial role in promoting the development of the original brand. Of course, for the development of the brand, the year is not a completely "arena". The recognition of the industry is a glorious thing, but the final battlefield of the brand is still in the middle of consumers. You must quickly put your eyes into your customers.
記者視線:
In the course of the interview, the words "balance" and "harmony" were repeatedly mentioned by Xia Guoxin, the young helmsman of glis, without any radical changes, and there was no dreary stagnation. Xia Guoxin and his songs always gave people an impartial and proper experience. This also confirms the driving rhythm of the song's brand itself, and the operation thought of "intensive farming". Just like the scene of the song "ELLASSAY WEEKEND fashion conference", which is infiltrated by French elegance "light and shadow city", in the light and shade alternation of light and shade, the magnesium lamp focuses or wanders. Another example is the Xia Kingdom's new theory. If the brand does not know how to value itself, then why do we have to crave others to cherish you, and perhaps we should learn a brand in any way.
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