Max Chase Won The "Public Award"

At the annual awards ceremony of the 2006-2007 China clothing brand, the US public award was awarded to the US.

 　　智慧筆記： 

OEM enterprises should change from the past "static" processing capability to "dynamic" technological innovation capability, so as to continuously meet the requirements of different countries for different processes and models.

The brand should be pformed from "price advantage" to "value advantage" in the past, and the symbol of product should be pformed into a symbol of "life style" and "service standard".

We should weaken the commercial value of the brand annual award. It is not the place for the brand to develop business competition. It is precisely the expectation of the industry on brand responsibility and mission.

　　原音重現：

The clothing brand is facing the opportunity of overall improvement.

Behind the "opportunity" is often a "challenge".

Speaking of "labor pains", export oriented enterprises are also faced with opportunities and challenges from the pformation of "OEM ODM" enterprises.

In my opinion, they have to improve their production, supply and marketing capabilities, not only from design and development, but also from technological development and technological development, such as manufacturing different versions of manufacturing capacity for different countries.

In short, the capabilities of OEM enterprises need to be changed.

The demand of the market is changing. It must provide better resources for the brand and support the brand to get higher added value. Do not always take advantage of the labor force, and pfer to other areas where the labor cost is cheaper is an inevitable trend. However, the manufacturing industry is still facing many new opportunities. Because a good brand business is bound to need a good supplier, and how to judge this "good" is that it can change from the past "static" waiting for processing capability to a "dynamic" technological innovation capability, so as to meet the requirements of different countries for different processes and models.

For Metersbonwe, it also faces its own challenges and opportunities.

From the point of view of brand dealers, it is gradually pforming from the "price advantage" in the past to "value advantage", and the value of the brand is constantly surpassing the price of the product.

For Chinese original brands, they are experiencing the development process from "no" to "yes", from "having" to "excellent", and ultimately from "excellent" to "independent".

What is "excellence"?

It is a unique life experience that pcends product value and becomes a "life experience brand".

In the past, we only regarded the brand as the symbol of "product", but in the future, the symbol of "product" should be pformed into a symbol of "life style" and "service standard".

As for the function of the brand annual award, if we advocate the nationwide entrepreneurship, it may cause a certain degree of waste to the social resources. Therefore, we are pursuing a refined and intensive social resources system.

The annual awards are highly praised for the quality of brand resources and the ability to integrate resources.

As for Metersbonwe, it won the public award last year. It is advocating "resource intensification" and "management refinement". Just like the natural environment, enterprises need to have their own ecological balance.

If it can follow the law of industrial development and realize the rational distribution and intensive utilization of resources, it can shoulder the responsibility of the public and assume the mission of increasing the profit of the upstream and downstream industries of the industry chain. It is a healthy brand with sustainable development capability.

How to treat the brand annual award?

I think we should weaken the commercial value of the brand annual award, especially for the enterprises that are awarded the brand annual awards. We should not regard the industry as a kind of aura and glory to vent its own spur. It is not the place for the brand to develop business competition, but precisely the expectation of the industry on brand responsibility and sense of mission.

At the same time, I also hope that more companies can participate in the brand annual awards to share the sense of social responsibility among the dominant enterprises.

　　記者視線：

In 2008, Metersbonwe was destined to be an "unusual" year for "no ordinary road".

With the bell of the United States listing in the Shenzhen Stock Exchange, Zhou Chengjian has drawn a richer connotation and deep meaning from the heart of the United States.

Against the market IPO, Zhou Chengjian has his share of the bottom line. The United States, which is not short of money, follows its own timetable. Everything is at its best. It is far from the "pseudo quality enterprises" that have distracted thoughts and want to go public.

And our interview experience is also very direct and intense. Over the years, the "smooth wind" has not confused Zhou Chengjian's heart. The reason why the United States can become a big winner of the annual award is probably due to its realm of practice: mature enterprises have already begun to define their own way of life and then choose to sell their products.

The successful selling of "life experience", coupled with the refinement of "management" and "service standards", enabled the us to successfully capture the hearts and purses of young consumers.

(Jia Xiao)

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