"Annual Award" Pformed Into "Business School"

The entrepreneurs of China's clothing industry are saying goodbye to the primitive accumulation stage of "ignorant people fearless". They are "heart to heart" and "do something to think". A dedicated belief and thoughtful thinking of the industry will enable them to act as "entrepreneurs" and be recorded by the "annual awards".

Indeed, who can deny that the small world of these enterprisers and their meticulous cultivator is not an ideal experimental field of China's bright future?

Therefore, we no longer regard the annual "annual award" as a "coronation ceremony". We prefer to position it as a "business school".

In this "business school", there are the most fresh thoughts and nourishment, countless growth cases, and the most sincere students and teachers.

Whether in the middle or in the audience, the most inspiring brand thinking is jumping in the annual awards. The key lies in the respective perspectives.

If you can't see the magnificence of this, why do you want to travel here?

2006-2007 Chinese fashion brand annual awards show, the wedding birds won the "value award".

　　智慧筆記：

Clothing enterprises have entered the era of system operation and competition, such as industry, brand, business, culture, social resources value, business rules and social responsibility.

Under the current industrial situation, the development mode of brand management is basically not affected by the cost increase, and the impact is less and the prospects for development are broad.

There is progress in comparison. The brand annual award is conducive to the public contrast between brands.

In addition, the brand annual award should enhance self publicity in the future and pay close attention to the cutting-edge brand.

　　原音重現(xiàn)：

I think China's clothing industry is entering the stage of integration, adjustment and upgrading.

Industrial development will exist and promote on a more systematic and more complex platform. Garment enterprises have entered the era of system operation and competition in industry, brand, business, culture, social resources value, business rules and social responsibility.

Industry shuffling speed up, low, small, scattered industry characteristics will change, in the next three to five years, there will be a group of 10 billion brand enterprises and multi brand groups.

In my view, the main reasons are: first, the economic situation.

Such factors as national macro control, price increase of raw materials, exchange rate, new labor law and shortage of funds have led to the collapse of most small-scale enterprises.

Second, market trends.

The first is the upgrading of consumption. The consumption demand of consumers is changing from simple functional demand to fashion demand and personality demand. Secondly, market segmentation and diversified consumption, the market of formal dress, leisure, sports and so on is still subdividing. Once again, it is the trend of internationalization. It is not difficult to find out that the clothing brand that truly represents the national cultural characteristics and core values will survive and become the mainstream, and fake foreign brands will fade out of the market gradually.

Third, the enterprise itself.

Enterprises with strong operating standards, management capabilities and capital operation capabilities have strong integration capabilities and are competitive in market segmentation. Such opportunities are greater than challenges and social resources are also concentrated on such large enterprises.

The clothing industry has formed two distinct development models: OEM development mode and brand management development mode.

The development mode of OEM is characterized by strict cost control and efficient management, and constantly improving its deep processing capability.

With the gradual saturation of the global market and the rising cost, the development mode of OEM is becoming more and more difficult.

Brand management development mode puts brand's maintenance and management in the first place, and mainly obtains the added value of brand.

Under the current industrial situation, the development mode of brand management is basically not affected by the cost increase, and the impact is less and the prospects for development are broad.

For enterprises like brands such as good birds, brands and channels, opportunities are greater than challenges in the current environment and development trend of China's garment industry.

Through the brand annual award, the power of example is established. The main function is to emphasize that the brand has become an important decisive factor in winning the market under the social and economic background of the upgrading of consumption, emphasizing the importance of many factors such as culture, fashion, technology and so on on the basis of brand. It is beneficial to actively guide clothing enterprises to pform to the brand management mode, constantly enhance the connotation of the brand, increase the brand innovation and carry out effective brand promotion.

There is progress in comparison. The brand annual award is conducive to the public contrast between brands.

As a fashion industry, I always observe competitors and business partners. My feeling is that the brand awareness of clothing enterprises is getting stronger and stronger. According to this trend, China will inevitably have international brands. Secondly, the unification of competition and cooperation, and the concept of common growth among enterprises is becoming more and more popular. Most enterprises understand that the purpose of enterprises is to create products and provide them.