The More Turbulent Consumption, Garment Industry Replicate ZARA Fast Fashion Mode.

As China's fashion consumption is becoming more and more turbulent, more clothing companies hope to provide reference for their development through successful commercial brand models. Among them, the most popular brands in China's clothing industry are fast fashion international brands such as ZARA, ONLY, Jack & amp; and so on.

When a Chinese company hopes to achieve the replication of this model through its own efforts to achieve the rapid development of its own brand, they are not so beautiful on the surface.

Scattered in nearly 1000 ZARA stores in 64 countries around the world, the latest information on consumer market is collected by the shop assistants.

The headquarters decides which styles can increase similar products or stop production.

The storefront receives any customer response from the storefront, and can also contact the marketing manager at any time.

The design department immediately stops or improves the style according to market information.

ZARA is at the headquarters of the 300 person design center. It never conducts fashion shows, even because it often changes the style of clothes and even has no catalog of clothes.

ZARA is market-oriented and production-oriented, so products should be designed at any time with market changes.

ZARA designers do not try to create popularity, but they must master the fashion. They often travel around the world to see the exhibition and understand the market trends, and immediately integrate these elements into the new design.

In order to quickly update, ZARA launches more than 20 thousand new designs in one year, and 70 new designs will be produced in one day.

The factory staff received the prototype of the designer, which was typed on the computer to save the cost of the material.

After the cloth is cut, the cloth is packed in different parts according to the garments and sent to the factory for production.

In pursuit of speed, more than 50% of the foundries are located in the vicinity of Spanish headquarters, as well as Morocco and Portugal.

The products of any OEM will eventually be concentrated at headquarters, and then unified distribution.

ZARA headquarters has the longest underground garment track in the world.

After the factory was finished, a batch of garments were sent back to the ZARA factory for quality inspection and packaging through the automatic track in the underground tunnel, which stretches for more than ten kilometers.

The staff of the ZARA factory are responsible for ironing, quality testing and labeling.

The packaged garments are automatically classified through the pmission track, first sent to the clothes rack representing the market of all countries, and then classified according to the barcode on the packaging to be conveyed to the representative stores. The logistics center can handle 60 thousand clothes in 1 hours, and finally the boxes are pported by freight cars. The ZARA logistics center at the headquarters delivers about 2 million 600 thousand clothes a week.

No matter where you go to the world, ZARA's new clothes will arrive at the store within 48 hours.

Products to the European market are shipped by truck, leaving the European market, for example, to the United States and Asia.

No matter which city you go to, you must choose on the busiest street and stand with the most famous brands in the world.

Though grabbing the fashionable street, ZARA claims to be a "affordable fashion for everyone". Its price is only 1/10 to 1/5 of big brands, but it creates luxurious wind.

ZARA is a popular clothing store, but the speed of changing goods is like convenience store.

Deliver two times a week; the longest time from a design to a store is not more than 14 days.

Within 48 hours, any clothing microelectronics technology will be pported to stores around the world with a fast logistics system.

For the sake of speed, a year ago, all kinds of fabrics had been purchased and placed in the warehouse near the design center.

With the "small quantity" marketing method, every garment has a very short "freshness" in the store. Every consumer, like shopping in a supermarket, is probably the last ZARA garment in this area.

The competition between consumers and consumers in product purchase will lead to the formation of the so-called "seller's market" in the market.

When a Chinese company hopes to achieve the replication of this model through its own efforts to achieve the rapid development of its own brand, they are not so beautiful on the surface.

Scattered in nearly 1000 ZARA stores in 64 countries around the world, the latest information on consumer market is collected by the shop assistants.

The headquarters decides which styles can increase similar products or stop production.

The storefront receives any customer response from the storefront, and can also contact the marketing manager at any time.

The design department immediately stops or improves the style according to market information.

ZARA is at the headquarters of the 300 person design center. It never conducts fashion shows, even because it often changes the style of clothes and even has no catalog of clothes.

ZARA market-oriented.