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Word Of Mouth Is Playing An Increasingly Important Role.

2008/11/25 11:30:00 31

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Modern society is a society of information. We live in a living environment surrounded by a lot of information. Bombardment for commercial advertisements everywhere has been used for a long time, and street signs and advertisements are beginning to turn a blind eye.

At this time, the word of mouth effect came into being.

According to the survey, when consumers buy certain products, the first thing they think of and most easily do is to consult their friends, family members and colleagues.

We can see the potential of word of mouth.

Only when the needs of the customers are satisfied, will the word-of-mouth be carried out voluntarily.

Consumer demand is product, two is service, and the three is added value. Therefore, word of mouth effect is a gradual process.

A recent survey conducted by BIGresearch for the retail advertising and Marketing Association shows that consumers still have the greatest influence on word of mouth when purchasing clothes, accounting for 34.3%.

Shoppers who want to buy clothing products (from new jeans to winter jackets) will check advertisements and promotional advertisements in stores (30.4%%).

The study also found that newspaper ads had a big impact on shopping this year (22.9% of the influence this year, 20.2% in 2007), as consumers continued to try to find cheap products.

Product display is another important factor affecting adult shopping decisions. 11.5% of people say that product display affects their decision to purchase clothes.

Blog affects 3.3% of buyers who make decisions.

Young adults often find it difficult to respond to advertisements and promotions.

Nowadays, word of mouth is playing a more and more important role, and the impact of word of mouth on enterprises has become more and more concerned.

Word of mouth marketing is aimed at meeting customer needs, winning customer satisfaction and customer loyalty, gaining positive word of mouth, establishing good relationship with customers, and improving corporate and brand image.

To achieve this goal, enterprises should have a comprehensive and clear strategic plan before launching word of mouth marketing.

Through word of mouth marketing, it helps enterprises to increase sales, reduce new customers' costs, relationship costs and maintain costs, and so on, so as to increase corporate profits.