Henan Garment Industry "Danger" As "Machine"

With the shrinking trend of the whole industry, Henan's garment industry has gone against the trend, expanding its scale, investing strongly and increasing its orders.

However, the clothing industry in Henan, a big province in the central part of China, is a bit "steal pleasure" - Li Gang, the standing director of Henan garment industry association, is currently the "initial stage of the rapid development of Henan's garment industry".

Li Gang could not conceal his satisfaction.

With some noisy music, a happy birthday song is floating through a microphone in the new car room of Zhengzhou ESEY Fashion Co., Ltd., the day of a sewing worker's birthday.

Liu Tao, chairman of ESEY company, sang with a smile and took the lead.

ESEY's new car room is located in the garment processing area of Zhengzhou Textile Industrial Park. In the first phase of the park with a total area of nearly 1000 mu, ESEY seems to be somewhat "impatient". As the first batch of enterprises entering the park, many enterprises around the site or construction site, ESEY has been put into production.

Before entering the industrial park, Zhengzhou clothing enterprises "100% are renting houses". A few years ago, from the planning of the industrial park, Zhengzhou garment enterprises waited for the day to enter the garden. Of course, "the price is more satisfactory to them, and the government subsidized many of them. After the owners of these clothing enterprises have bought the land, they must go home and laugh for a few days."

A person familiar with the matter told reporters.

According to the briefing, 14 garment enterprises in the first stage of the garment processing area have been fully started construction. Among them, 7 companies, such as Ya Li Da, ESEY, Ruo Yu, Lili, Na LAN, San Di ya, Mei Fu Ni, have been basically built and have the production capacity.

At first, ESEY started by wholesale, and did not try to take the brand route until 2004. In 2006, it had a certain share in the women's trousers Market and became one of the ten major brands of Henan clothing.

ESEY's growth path is quite representative in Zhengzhou's women's trousers. It also benefits from the regional brand effect of "Zhengzhou women's trousers". "Now many parts of the country are willing to use the" Zhengzhou trousers' brand, and even a lot of counterfeit situations, but it also shows the popularity of Zhengzhou women's trousers.

Li Gang said.

Some enterprises that originally made women's trousers are expanding the production chain and preparing for the men's trousers production line.

Buy patriotic said, "feel that the development of enterprises is not much, there is no qualitative change."

Therefore, whenever there is a chance to be with the boss of the women's trousers brand enterprise, he always wants to "learn from it", and making the brand has been put on the agenda.

Zhengzhou women's trousers are developing now, but women's clothing is still short of "grass head king".

Li Gang is worried about more women's clothing enterprises. "Many women's clothing enterprises in Zhengzhou have completed primitive accumulation and conditional pformation, but the boss needs a leap in their ideology. Many entrepreneurs also have small farmers' economic consciousness. Most women's clothing enterprises stay at small wealth, that is, ANN, and have not yet attached importance to the concept of brand and research and development."

In recent times, Li Gang has been constantly receiving foreign companies to visit, "they are all placing orders."

Not long ago, a German company came to investigate and wanted to make 20 thousand sets. However, "like this little list, we are now out of touch."

Last year, the list was popular.

"We passed quality certification as early as 2006, and now there are no problems with factories in Europe and America."

Now most of them are single handed, the most used ones, the unit price increased by 30%, and the relative profit is higher.