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Henan Garment Industry "Danger" As "Machine"

2008/12/2 11:52:00 18

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With the shrinking trend of the whole industry, Henan's garment industry has gone against the trend, expanding its scale, investing strongly and increasing its orders.

For the clothing industry, this winter is indeed cold, and many enterprises sigh that "life is victory".

However, the clothing industry in Henan, a big province in the central part of China, is a bit "steal pleasure" - Li Gang, the standing director of Henan garment industry association, is currently the "initial stage of the rapid development of Henan's garment industry".

This year, there are more than a dozen or even dozens of garment enterprises from Guangdong, Zhejiang, Shanghai and Fujian to visit, select, invest and cooperate in Henan each month. Hundreds of projects have been talked about, and the investment is larger.

"There is a" machine "in" danger ", and the garment industry in Henan is facing opportunities for development.

Li Gang could not conceal his satisfaction.

　　“鄭州女褲”新擴張

"Happy Birthday to you. Happy birthday to you..."

With some noisy music, a happy birthday song is floating through a microphone in the new car room of Zhengzhou ESEY Fashion Co., Ltd., the day of a sewing worker's birthday.

Liu Tao, chairman of ESEY company, sang with a smile and took the lead.

Liu Tao was pleased with his new car because it was "much larger than it used to be".

ESEY's new car room is located in the garment processing area of Zhengzhou Textile Industrial Park. In the first phase of the park with a total area of nearly 1000 mu, ESEY seems to be somewhat "impatient". As the first batch of enterprises entering the park, many enterprises around the site or construction site, ESEY has been put into production.

Textile industry park has long been waiting for Zhengzhou clothing enterprises.

Before entering the industrial park, Zhengzhou clothing enterprises "100% are renting houses". A few years ago, from the planning of the industrial park, Zhengzhou garment enterprises waited for the day to enter the garden. Of course, "the price is more satisfactory to them, and the government subsidized many of them. After the owners of these clothing enterprises have bought the land, they must go home and laugh for a few days."

A person familiar with the matter told reporters.

According to the briefing, 14 garment enterprises in the first stage of the garment processing area have been fully started construction. Among them, 7 companies, such as Ya Li Da, ESEY, Ruo Yu, Lili, Na LAN, San Di ya, Mei Fu Ni, have been basically built and have the production capacity.

Li Gang told reporters that ESEY is one of the leading enterprises in Zhengzhou's women's trousers, and has sales networks all over the country, especially in Shanghai.

At first, ESEY started by wholesale, and did not try to take the brand route until 2004. In 2006, it had a certain share in the women's trousers Market and became one of the ten major brands of Henan clothing.

ESEY's growth path is quite representative in Zhengzhou's women's trousers. It also benefits from the regional brand effect of "Zhengzhou women's trousers". "Now many parts of the country are willing to use the" Zhengzhou trousers' brand, and even a lot of counterfeit situations, but it also shows the popularity of Zhengzhou women's trousers.

Li Gang said.

According to the incomplete statistics of Henan garment industry association, the production volume of the more than 1000 enterprises that joined the association increased by 25% over the same period last year.

Some enterprises that originally made women's trousers are expanding the production chain and preparing for the men's trousers production line.

　　示范效應下的全面布局

In the eyes of the general manager of Zhengzhou Zhuang Jiao Clothing Co., Ltd., Zhengzhou women's pants "took a step forward", which made the purchase of patriotism envied - Zhuang Jiao was the production of women's clothing, and has been taking the wholesale route, but, although they earned money in the past few years, but only the accumulation of 'quantity', and then go on to earn more money.

Buy patriotic said, "feel that the development of enterprises is not much, there is no qualitative change."

Therefore, whenever there is a chance to be with the boss of the women's trousers brand enterprise, he always wants to "learn from it", and making the brand has been put on the agenda.

Li Gang appreciated the idea of buying patriotism.

Zhengzhou women's trousers are developing now, but women's clothing is still short of "grass head king".

Li Gang is worried about more women's clothing enterprises. "Many women's clothing enterprises in Zhengzhou have completed primitive accumulation and conditional pformation, but the boss needs a leap in their ideology. Many entrepreneurs also have small farmers' economic consciousness. Most women's clothing enterprises stay at small wealth, that is, ANN, and have not yet attached importance to the concept of brand and research and development."

According to Li Gang's plan, women's wear and trousers in Zhengzhou can be intersect in three or four years.

Coastal foreign trade clothing enterprises encountered many difficulties this year. However, Henan's clothing export situation made Li Gang "very busy".

In recent times, Li Gang has been constantly receiving foreign companies to visit, "they are all placing orders."

Xinyuan Garments Co., Ltd., located near Xingyang, Zhengzhou, is already full of orders this year. The vice president of the company has told reporters that the order must exceed 4 million sets this year, and in 2007, there were 3 million 200 thousand pieces.

Not long ago, a German company came to investigate and wanted to make 20 thousand sets. However, "like this little list, we are now out of touch."

Last year, the list was popular.

"We passed quality certification as early as 2006, and now there are no problems with factories in Europe and America."

It is understood that before the Henan foreign trade enterprises received second-hand, three or even four hands, or even five hand, the middle of a few hands, the profit is very low.

Now most of them are single handed, the most used ones, the unit price increased by 30%, and the relative profit is higher.