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China Service Association Leaders Talk About How To Overcome The Financial Tsunami

2008/12/4 11:16:00 26

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Mr. Jiang Hengjie, executive vice president of the China clothing association, was accompanied by Yu Bing, executive vice president of Jiangsu Garment Association, to Jintan, a famous Chinese clothing manufacturing city.

The people's Government of Jintan, Changzhou clothing association, Jintan clothing trade association and 13 leading enterprises attended the forum.

Yin Guoxin, chairman of business group CHENFENG group, said at the meeting that enterprises should change from large-scale production, large order production to multi variety, small batch and high unit price. Crisis and opportunity coexist. CHENFENG group has made bold explorations and attempts this year, which has aroused everyone's sympathy.

Other entrepreneurs exchanged the situation and Countermeasures Faced by enterprises this year, and put forward views and suggestions on how to survive the financial tsunami, how to develop the associations, and how to support the government.

After affirming the work of Jiangsu and Jintan's clothing enterprises in developing and creating brands, President Jiang pointed out that in the face of the current situation, confidence should be established. The most important thing is to understand the current situation and intensify innovation and speed up the adjustment.

We must face the reality, analyze the situation, identify the market, identify the product positioning, highlight the brand's function and technology content; we should comb the process and optimize the industrial chain, closely integrate the relationship between the upstream and downstream industries, and create a complete, fast and low cost industrial chain; we must be bold in innovation. At the same time, we should learn from the relevant experience of the international brand, excavate the profit margin in the commercial circulation field, and maximize the ultimate value of the product.

Before the seminar, President Jiang Hengjie and President Yu Bing also visited the image shop of Jiangsu Wei Ni Wei Xi Clothing Co., Ltd., and saw that this year's new men's wear new products are very interested. The marketing team and designers of Chiang Kai Shek and Wei Ni Wei Xi have conducted guidance and communication on how to do well in designing and providing brand value for consumers.