High Performance Sports Underwear Promotes Sales

Under the background of low clothing consumption, the market trend of high performance sports underwear is still strong, which has attracted the attention of the apparel industry. At present, the most popular sportswear underwear in Japanese sportswear market is products with tight functions, sweat absorption, quick drying, heat preservation, anti ultraviolet and other additional functions. In the autumn and winter of 2008, the sales revenue of many high-performance sports underwear brands increased significantly. Some enterprises said that the "high-performance sports underwear market will continue to expand in the future".

Strong functionality to boost sales

The Carsten M planning company, which is based in the county, began importing the "golden silk" brand tights sports underwear from Australia in 2007. The "kinsse" brand sports underwear has a tight fitting function, which can increase the pressure on the body to promote blood circulation and eliminate fatigue effect. Therefore, there is also a huge market demand in daily life outside sports. The sale of "kinsse" is also different. In addition to sportswear stores, the store has also set up small stores in some restaurants. In the corner of a steak shop, there is a store of "Si Jin Si", which sold more than 1000 sales from 6 to December last year.

According to introduction, the sales revenue of "Si Jin Si" in 2008 is expected to be 3 times that of last year. The company responsible person said that there are many sports underwear with tight functions on the market now, but the key to the best selling depends on the function of the merchandise, and the "golden silk" brand has soon been recognized by consumers after entering the Japanese market. It has quickly gained popularity through word of mouth, and the number of repeat customers has been increasing.

Sales of "andamama" brand sportswear sold by the company in the 2008 autumn and winter sales increased by more than 50% over the same period last year, of which sports underwear increased even more. It is reported that "andamama" brand sports underwear has obvious advantages in scalability, sweat absorption, speed and dry performance, so it is supported by consumers.

     Sports underwear change sportswear

In view of the good trend of sports underwear market, many sportswear manufacturers have clearly put forward the strategy of strengthening the business, and golf sportswear and running sportswear are also the areas of emphasis for all enterprises. It can be said that sports underwear is gradually changing the shape of sportswear. Take the golf uniform as an example. The famous Japanese golf sportswear brand, Munssing Wear, said: "by the influence of professional players' dress, from 2008 spring and summer, the matching of long sleeved athletic underwear and short sleeved shirts becomes the first choice for golf enthusiasts." In addition, the customers of "anda amah" brand have expanded from professional golfer to ordinary golf enthusiasts.

The sales revenue of the golf brand "Bio Gear" in 2008 is expected to increase by 60% over the same period last year, while the growth of golf underwear is nearly 300%. Sales are basically close to the main business baseball underwear of the company. According to the introduction, Bio Gear brand golf underwear sells well because the brand's performance and fashion sense has been supported by female consumers. In terms of performance, Bio Gear has enhanced its anti UV function. In terms of fashion sense, the brand has not only added bright color series sports underwear, but also added fashionable elements that can reflect the fashion trend, so many customers wear the brand sports underwear as fashion dress. The company believes that wearing long sleeved underwear in summer is an unprecedented phenomenon, which indicates that sports underwear is changing people's wearing styles, and also shows that these products have broad market prospects.

It is worth mentioning that the best-selling sports underwear brand has not carried out large-scale publicity activities, and the expansion of the market is mainly due to the word-of-mouth of consumers. The mass marathon often sees long distance runners in the company's "CW-X" brand sports underwear, and many of them are related to merchandise from their shop assistants or classmates and friends.

     Market is expected to further expand

If sports underwear is gradually changing sportswear, clothing companies are trying to expand the sports underwear market by changing people's lifestyle. It is believed that health is important to everyone, regardless of whether they are engaged in sports or not. In October of this year, CW-X division and Wearness division were merged. The former's main business is the production and sale of sports underwear, while the latter's main business is selling pressurized panty hose. The purpose of this organizational restructuring is very clear: break the framework of sportswear and daily dress, and develop all the raw materials and commodities that can lead to changes in the lifestyle of consumers.

The advantage of the brand is that it can meet all kinds of needs outside the sport while maintaining the brand image. After entering the Japanese market, the "kinsse" brand has not only been concerned by sports underwear dealers, but also received various consultations, including travel, walking enthusiasts, and some workplace professionals.

The sales of sports underwear brand "Inner Muscle" in the 2008 autumn and winter period increased by more than 2 times compared with the same period last year, of which 70% of the demand was related to beauty and fitness. Through the analysis of consumer shopping behavior, the company found that many consumers came to the retail store through TV and magazines, especially middle-aged women aged 40 to 59. The company plans to strengthen the sportswear business to ensure a more stable market share while continuing to develop non sports apparel and achieve differentiation with other companies. In the future, Alex will focus on strengthening the promotion of golf sports underwear, and enhance the company's popularity as a sports underwear manufacturer.